HIGH POINT, N.C., Aug. 2016 — Things are heating up in the frozen food aisles. Just months after launching Parla Pasta in Harris Teeter and The Fresh Market, Drake’s Fresh Pasta Co. can now be found in the frozen aisle at Publix. Parla Oval Cheese Ravioli, Spinach Florentine Ravioli and Portabella Mushroom Ravioli is now available in all of their more than one thousand stores across the south. Lowes Foods will launch Parla as early as the end of this summer.
“There is serious scrutiny when bringing in a new brand to any grocery chain, and we’re overwhelmed by the response to our consumer launch,” said Rick Drake, president and co-founder of Drake’s Fresh Pasta Co. “Adding Publix, Lowes Foods and Ingles to our list of retailers is a testament to our artisan preparation and 100 percent real ingredients that make our pasta so popular.”
Drake’s has been crafting premium frozen-filled pasta for the commercial restaurant trade for decades before launching its own brand, Parla. Partnering with food marketing experts at Concentric in Charlotte, they developed branding, packaging and a go-to-market strategy that has produced quick success for the family-owned and operated food company.
“We take great pride in the production of each small batch – from hand chopping fresh ingredients to selecting the premium drum wheat flour that brings homemade taste to consumers’ kitchens,” said Drake. “As we continue to grow, our family is committed to staying true to the extreme measures we take to bring this quality to our customers.”
Parla Pastas are produced in state-of-the-art, SQF Level 2 certified manufacturing facility that is HACCP compliant and USDA approved.
About Drake’s Fresh Pasta Co: Drake’s Fresh Pasta Co., based in High Point, N.C. and maker of NEW Parla Pasta, has been using 100% real ingredients to produce premium pasta for over 30 years. They employ around 40 people, some who have been with the company for 20 years. Founded by husband and wife, Rick and Simone Drake, in High Point, N.C., this family-owned and operated business focuses on producing exceptional, handcrafted Italian style pasta. Its latest brand, Parla Pasta, offers ravioli varieties, like Portabella Mushroom and Chicken & Spinach, as well as tortellini and manicotti. Parla Pasta is currently sold in the frozen section of Publix, Harris Teeter, The Fresh Market, and soon to be in Lowes Foods. For additional information, please visit parlapasta.com and drakesfreshpasta.com.