Happy Family Launches Clearly Crafted, A New Line of Premium Organic Baby Food

NEW YORK, March 2, 2016 /PRNewswire/ — Happy Family today unveiled its new product line, Clearly Crafted™, making it the first national brand to offer fully transparent baby food pouches with premium, organic ingredients you can see. With Clearly Crafted™, Happy Family is also the first organic brand to list its recipes directly on the pouch.

“Parents are looking for openness and honesty from the companies they buy products from, especially for their baby,” said CEO and Founder, Shazi Visram. “We developed Clearly Crafted with this in mind. We want to share every aspect of the product story, from the farms where we grow our ingredients to the recipes that we use. Parents can feel confident feeding their children, by knowing and seeing exactly what’s inside the pouch.”

According to a recent study about consumers’ trust in food production:

  • Nearly two-thirds (65%) of consumers said they want to know more about where their food comes from
  • Only 30% believe food companies are transparent about food production practices1

Happy Family partners with high quality organic farms and suppliers to find the best regions to source exceptional fruits and vegetables. The brand works with these partners to implement the Good Agricultural Practices, which includes land assessments, good hygiene practices and traceability practices, among others.

Happy Family has also launched, a website where parents can learn more about the farms the brand partners with to supply its ingredients.

“Today’s parents seek clarity and transparency in their purchases for baby, especially when it comes to food. We’re proud to share our product details from start to finish,” added Visram.

Happy Family maintains rigorous quality standards for Clearly Crafted™, and its entire line of products, that go beyond USDA Organic certification. The brand also regularly audits its partners to ensure standards of safety, quality, sustainability and traceability are met.

Clearly Crafted™ offers 12 SKUs of organic fruit and vegetable purees for babies four months and older and will be available at, Babies R Us,,

Target and Whole Foods, among other national and regional retailers, for $1.79.

About Happy Family: Launched on Mother’s Day 2006, Happy Family is one of the largest and fastest growing organic food brands to offer a comprehensive line of nutritious foods for babies, toddlers, kids and their mothers. Beginning with a baby’s first 1,000 days, Happy Family provides an enlightened assortment of organic meals and snacks to help support a lifetime of wellness. Constantly innovating, Happy Family strives to offer families the right nutrition for every stage of development.

From five SKUs in five stores in 2006 to over 100 SKUs in national distribution, Happy Family continues to earn its place as one of the fastest growing baby food companies in the baby food aisle, as awarded by Fast Company in 2012 and 2013. Happy Family is headed up by founder, CEO and Chief Mom, Shazi Visram, who was honored as one of Babble’s 100 Moms who are changing the world and lauded by President Obama as “a rockstar of the new economy and a leader we can all emulate.” Happy to Help, the brand’s social initiative, most recently partnered with The Small Things, an organization that helps orphans in Tanzania live a happy, healthy life, to build the Happy Family Children’s Village.

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