Sabra Dipping Company Introduces Sabra Guacamole Classic Singles
WHITE PLAINS, N.Y., July 2, 2015 /PRNewswire/ — Sabra Dipping Company, maker of America’s favorite dips and spreads, today announced a new addition to its product portfolio, introducing Sabra Guacamole Classic Singles to its line up of better-for-you snack size products. Made with all natural and GMO-free ingredients, including Mexican-grown Hass avocados, the new single serve packs of guacamole let consumers bring fresh, homemade flavor anywhere. In the past five years, single serve sizes in the fresh dip category have grown significantly.
“We’ve seen how much people love the fresh taste of Sabra Guacamole, packed with delicious chunks of Hass avocados” said Tracy Luckow, Marketing Director at Sabra. “Now it’s even more convenient to bring that delicious fresh taste with you in a single serving size container.”
“The new 2-oz. single is perfect to bring to the office or pack in kids’ lunches for a healthy snack at school. We know our fans have wanted this product for some time and we’re thrilled to release it.”
Sabra Guacamole was named one of the best-tasting products of 2014 by Consumer Reports. Consumers can look forward to adding single serve Sabra Guacamole Classic Singles to their dipping repertoire by visiting the deli section of national retailers. The suggested retail price for each 4-count grocery pack is $3.99.
About Sabra Dipping Company, LLC
Sabra Dipping Company, LLC is the leader in the refrigerated dips and spreads category and producer of America’s top-selling hummus. Sabra’s award-winning hummus, available in more than a dozen flavors, and a wide range of authentic and delicious dips and spreads, including salsa, guacamole, and Greek yogurt vegetable dips, can be found nationwide in club stores, supermarkets, specialty retailers and through food service. Sabra operates a silver LEED certified factory in Virginia, and has received an A-Classification from the British Retail Consortium (BRC) audit board for food safety for its California Salsa plant every year since 2011. Find Sabra atwww.sabra.com, www.facebook.com/sabra and @Sabra on twitter.
Sabra Dipping Company was formed as a U.S./Canadian joint venture between Strauss Group and PepsiCo. The Sabra joint venture draws on both Frito-Lay, a division of PepsiCo, and Strauss Group’s expertise to continue building this growing business.
