Lindt Introduces Bite-Sized HELLO Collection

Project NOSH Staff Jul. 29, 2015 at 12:27 PM

STRATHAM, N.H., July 28, 2015 /PRNewswire/ — Say “hello” to the first-ever, bite-sized offerings from Lindt USA, proving that big tastes can come in small bites. Lindt HELLO Bites, the latest addition to the Lindt HELLO collection, feature three mouthwatering flavors covered in premium milk or dark chocolate: HELLO Pretzel Bites, HELLO Toffee Bites and HELLO Minty Bites. These poppable treats offer handfuls of flavor and are sure to satisfy any craving. Throughout the month of August, chocolate lovers are encouraged to visit the Lindt Unwrapped Blog, and share a “bite” about themselves on Twitter and Instagram using #ABiteAboutMe for the chance to win sweet prizes.

A “Handful” About HELLO Bites

HELLO Bites offer a sweet, convenient and premium pick-me-up for any moment in the day. The new bite-sized pieces come ready-to-eat in vibrant, resealable bags, making them perfect for sharing with friends and family, or snacking on-the-go.

The new HELLO Bites, available at retailers nationwide, Lindt Chocolate Shops and on LindtUSA.com, join the existing line of premium chocolate bars, sticks and mini stick bags within the trendy HELLO collection. Learn a “bite” about the three new, exciting flavors and unique textures:

HELLO Pretzel Bites: Crunchy pretzels sprinkled with salt and covered in creamy milk chocolate
HELLO Toffee Bites: Buttery, crunchy toffee sprinkled with salt and coated in velvety milk chocolate
HELLO Minty Bites: Soft mint center drenched in rich dark chocolate

“With salty pretzel, buttery toffee and refreshing mint centers wrapped in premium chocolate and served in bite-sized pieces, HELLO Bites offer consumers a handful of flavor,” says Thomas Linemayr, CEO and President, Lindt USA. “We’re thrilled to introduce HELLO Bites nationwide, providing chocolate lovers with a fun and unique tasting experience, sure to fulfill any craving.”

A Bite About You and #ABiteAboutMe

While getting to know about the new HELLO Bites, consumers are encouraged to say “hello” and introduce themselves. Lindt is asking chocolate lovers to share a “bite” of information about themselves through the #ABiteAboutMe contest. From August 1-31, 2015, consumers who share a “bite” about themselves on Instagram or Twitter using #ABiteAboutMe are entered for the chance to win prizes, including the grand prize of a year’s supply of HELLO Bites and an Apple Watch Sport. Fifty runners-up will win one bag of each HELLO Bites flavor.

Lindt will also celebrate the new HELLO Bites line with a Facebook timeline contest and a Twitter giveaway from August 10-17, 2015, for additional chances to win HELLO Bites prizes. From August 3-21, 2015, Lindt is partnering with three online influencers – Sugar & Cloth, Pizzazzerie and Tiffany Pratt – to take over the Lindt Instagram account for one week each and reveal a “bite” about their days.

Say “Hello” to the Collection

HELLO Bites are the latest additions to the stylish and premium HELLO collection, which includes chocolate bars, sticks and mini stick bags, inspired by classic American flavors:

Bars: HELLO bars are not your ordinary candy bars, with ten filled squares that make up each bar, covered in smooth premium chocolate (SRP: $2.99).
- Available in Caramel Brownie, Cookies & Cream, Crunchy Nougat, Strawberry Cheesecake, Dark Chocolate Cookie, Sweet Popcorn and Salted Caramel. Limited-edition Chocolate Sundae, Pink Explosion and Coconut Love bars are available throughOctober 2015 at select retailers.
Sticks: HELLO sticks are trendy treats designed for chocolate lovers on-the-go. With six tasty pieces, you can savor one by one or eat them all at once. The sticks are just the right size for an afternoon fix (SRP: $0.99).
- Available in Caramel Brownie, Cookies & Cream, Crunchy Nougat, Strawberry Cheesecake, Dark Chocolate Cookie, Sweet Popcorn and Salted Caramel.
Mini Stick Bags: Each HELLO mini stick bag is filled with individually wrapped, bite-sized mini sticks of chocolate, filled with one of four bold flavors (SRP: $4.39).
- Available in an assorted mix of Caramel Brownie, Strawberry Cheesecake, Cookies & Cream, and Crunchy Nougat.

The new 5.3 oz. Lindt HELLO Bites (SRP: $4.39), along with Lindt HELLO bars, sticks and mini stick bags, are now available at major retailers nationwide, Lindt Chocolate Shops and on LindtUSA.com. For more information about Lindt and the HELLO collection, visitLindtUSA.com/LindtHELLO, the Lindt Unwrapped Blog, “like” the company’s Facebook page, or follow Lindt on Twitter or Instagram.

About Lindt & Sprungli

With 170 years of history and Swiss tradition, Lindt & Sprungli is a global leader in the premium chocolate category, offering high quality products in more than 120 countries. Lindt & Sprüngli operates 12 production facilities in Europe and the United States and employs more than 12,000 worldwide. Lindt USA operates more than 50 retail stores in the U.S. and maintains wide distribution through extensive retail and wholesale channels. For more information on Lindt, visit www.lindt.com.