Description

How important is packaging for my product? How do you develop a brand's logo? These questions and more are answered by Edgar Stewart of Edgar Stewart Design & Illustration.

Details

Category

Brand Development

Tags

Beverages

Run Time

7 minutes 19 seconds

Last Updated

11/19/2014

Table of Contents

• 37 seconds What bottle type should I choose for my new product?
• 30 secondsIs packaging really that important?
• 22 secondsWhat does the packaging say about my product or brand?
• 36 secondsI know I need a bottle and cap? What else is also considered packaging?
• 25 secondsDoes someone supply all of my packaging needs? Or is it piecemeal?
• 28 secondsHow important is it to have my packaging match my sales sheets and other marketing materials?
• 49 secondsHow do you develop a brand's logo?
• 26 secondsHow important is a logo for developing brand allegiance?
• 27 secondsIs it common for co-packers to also offer branding advice?
• 43 secondsHow important is it to get outside feedback while designing your brand?
• 54 secondsHow do you tweak your packaging or brand as your business evolves?
• 1 minutesWhat role does digital design play in my branding?