Many food and beverage makers often look to adjacent categories for their first brand extension. However, caffeinated bar maker Verb is making a larger leap for its first foray beyond bars: EDM, which stands for Energizing Drink Mix (not electronic dance music). The new line promises consumers a jolt of energy from caffeine, not a bass drop.

Verb, a direct-to-consumer, text-to-order energy brand, has announced its newest flavor – the ‘Chef’s Special’: Strawberry Rose Hibiscus.

Verb, a DTC, text-to-order energy brand, has announced its newest flavor just in time for summer: Lemon Raspberry.

Verb’s new flavor is Coconut Chai. Abiding by our food ethos, our products are all full of flavor and have distinct and memorable flavor profiles. Unique in the market landscape, Coconut Chai combines a warm summery feeling with the cozy comfort of fall spices.

Like its three co-founders, direct-to-consumer energy snack company Verb is graduating to its next stage of life. Last year, two of its three co-founders graduated college and moved Verb’s headquarters to Boston from the Yale University campus, where they first created it. Today, the company announced it had raised $3.5 million from investors.

Despite the already wide array of choices in the set, the bar category continues to see new entrants thanks to growing sales. To learn more about some of the bar launches, redesigns and new flavors seen on the Expo West show floor, view the gallery below.