Verb Energy Creates New Bar To Give Back to the Restaurant Industry

Press Release Sep. 9, 2020 at 3:10 PM

BOSTON– Verb, a direct-to-consumer, text-to-order energy brand, has announced its newest flavor – the ‘Chef’s Special’: Strawberry Rose Hibiscus.

Combining the sweetness of freshly-picked strawberries with a delicate hint of rose and hibiscus flowers, Strawberry Rose Hibiscus delivers an artful flavor that’ll make your taste buds (and energy levels) dance. This ‘Chef’s Special’ flavor was developed in collaboration with James Beard Award winner and Cambridge, MA-based chef Tony Maws of Craigie on Main, and Claire Cheney, founder of Curio Spice in Cambridge, to provide support to the restaurant industry in its time of need.

VERB GIVES BACK

Developed by chefs, for chefs, the single-batch Strawberry Rose Hibiscus bar will support Massachusetts Restaurants United. A coalition of independent restaurant professionals, including Chef Maws, the organization fights for the nationwide restaurant industry to survive, repair, and rebuild from COVID-19. Without federal aid, the pandemic threatens to permanently close 85% of independent restaurants across the country.

“When our chefs came to us with the idea for a new bar to help our friends in the restaurant industry, we jumped at the chance to partner with Tony and Massachusetts Restaurants United because of all the great work they are doing – both at the local and national level,” said Bennett Byerley, co-founder of Verb. “We believe in the mission ‘for the love of food’ and this extends beyond just delivering an incredible product to our customers, giving them an opportunity to give back to those in the food industry that need it most right now.”

INGREDIENTS

Verb’s Strawberry Rose Hibiscus bar is crafted with locally sourced and natural ingredients like rose petals, hibiscus flowers, and strawberries, offering a delicately fruity flavor with the jitter-free caffeine boost of organic tea.

All of Verb’s 90-calorie bars have as much caffeine as a shot of espresso and are developed with a flavor-first approach in order to provide tasty, sustainable energy with all-natural ingredients. Current Verb flavors include Maple Blueberry, Coconut Chai, Salted Peanut Butter, Vanilla Latte, Lemon Raspberry and Simply Cocoa.

THE SINGLE-BATCH STRAWBERRY ROSE HIBISCUS BAR – KEY POINTS

Created in collaboration with James Beard Award winner Tony Maws, this single-batch bar combines the sweetness of freshly picked strawberries with a delicate hint of rose and hibiscus flowers
The Verb team was inspired to create the bar to help the restaurant industry recover. Working with Chef Maws and Cheney, the team tried and tested 40+ iterations in a New England kitchen to develop the new bar’s perfect flavor and taste
Proceeds from the bar’s sales support Massachusetts Restaurants United, a new coalition that advocates for the restaurant industry’s survival
Key ingredients include locally sourced rose petals, hibiscus flowers, and strawberries, as well as Verb’s signature organic green tea, which provides long-lasting energy without jitters or a crash
A single pouch of the Strawberry Rose Hibiscus bars can be purchased for $22 as a one-time order. They can also be purchased at the discounted price of $20 for members of Verb Flex, Verb’s text-based subscription offering.
Verb Flex members will be able to purchase a pouch of the Strawberry Rose Hibiscus bars beginning on September 2 before purchasing is open to the general public on September 9
The Strawberry Rose Hibiscus bar can be ordered by texting Verb at 415-915-8372 and will be available while supplies last

About Verb Energy

Verb Energy is a comprehensive energy brand known for their flagship product, Verb Bars – 90-calorie energy bars filled with flavor and sustainable energy. Each bar provides as much caffeine as a shot of espresso and is composed of all-natural ingredients. Verb Bars offer everyone – from young professionals to healthcare workers to parents – a healthy way to power through the 2 p.m. slump and rest of the day.

With a text-to-order model, it’s as simple as shooting a quick text to purchase Verb Bars. You can purchase Verb Bars as one-time orders or on a monthly basis through their Verb Flex subscription. Verb Bars currently come in six flavors: Salted Peanut Butter, Maple Blueberry, Simply Cocoa, Coconut Chai, Lemon Raspberry and Vanilla Latte. Launched by Yale undergrads in 2018, Verb Energy is now the fastest-growing caffeinated energy bar on the market.

Verb Energy bars are available for purchase online or by texting 415-915-8372. Learn more about Verb Energy atVerbEnergy.co or @verbenergy on Instagram.