Expo West Gallery: Bar Category Continues to Grow
Despite the already wide array of choices in the set, the bar category continues to see new entrants thanks to growing sales. The products’ e-commerce friendly format, as well as brands’ ability to hyper target specific consumer needs or dietary trends, makes it appealing for companies to enter.
According to research firm IRI’s 2018 report The State of the Snack Food Industry, nutritional or “intrinsic health value bars” grew 1.8 percent, breakfast/cereal/snack bars grew .9 percent and all other snack or granola bars grew 22.6 percent. The rise of e-commerce helped bars grow 19 percent, IRI reported.
To learn more about some of the bar launches, redesigns and new flavors seen on the Expo West show floor, view the gallery below.