TRUFF
Overview
Premium Hot Sauce Our pursuit of indulgence knows no limits. Our commitment to flavor is obsessive. We exist at the intersection of pleasure, confidence, flavor, and luxury. Truff is the pinnacle of the heat experience. Our sauce is a curated blend of ripe chili peppers, organic agave nectar, black truffle oil, and savory spices. We’ve meticulously crafted a flavor profile from ingredients normally reserved for fine tequilas, delicate delicacies, and elegant dining experiences. We’ve sourced our ingredients much like we’ve sought inspiration—with an open mind and a sophisticated palate— and captured them in an exquisitely designed bottle crowned with a geometric homage to our truffle roots. Heavy weighs the crown.
Hot Sauce
Uncategorized
Request Access to EditTRUFF Secures Investment From Kim K’s PE Firm SKKY Partners
TRUFF, the premium, truffle-enhanced condiment brand that has counted global super- brands including Taco Bell, The Super Mario Brothers Movie and Hidden Valley Ranch as partners, now has an icon to call its own.
Notable New Products: Super Mario-Themed Truffle Hot Sauce & Chickpea Pasta
In this week’s new products roundup, TRUFF teams up with Nintendo to celebrate the upcoming Super Mario Bros. Movie, Enlightened introduces a line of Greek yogurt bars and Bonne Maman challenges Nutella with its take on the classic chocolate spread.
Expo East Gallery: New Sauces & Condiments Bring The Flavor
Expo East introduced a wide assortment of new condiments, sauces and dressings to the natural food market; many touting ingredient lists that were gluten free, low-to-no sugar and Keto- or Paleo-friendly.
The Checkout: SFA Fancy Foods Trends; Brands Look To Youtube For Engagement
In this week’s Checkout: The Specialty Food Association Trendspotter Panel names nine trends from Winter Fancy Food Show; Brands look to celebrity Youtube series’ for increased consumers engagement; KIND launches new nutrition-forward campaign against packaged foods, including its own snacks; and Kroger activates Loop partnership at 25 Fred Meyer’s stores.
NOSH Live Winter 2021: D2C Powerhouses on Their Path to Growth
At NOSH Live four executives — Nick Ajluni and Nick Guillen, co-founders of Truff; Sashee Chandran, founder and CEO of Tea Drops; and Matt Jung, CEO of Last Crumb — shared their perspectives on direct to consumer sales strategies.
Distribution Roundup: Copper Cow Hits Whole Foods Nationwide; TRUFF Pasta Sauce Lands in Target
In this week’s distribution roundup, Copper Cow launches at Whole Foods nationwide; TRUFF pasta sauces hit shelves at Target; Greenleaf Foods’ Lightlife and Field Roast expand their retail footprints; and ChocXO grows at Wegmans and Vons.
The Checkout: Cox Enterprises Acquires Brightfarms; Apeel Sciences Raises Additional $250 Million
In this weeks checkout: Cox Enterprises acquires Brightfarms, Apeel Sciences closes another $250 million funding round, TRUFF teams up with Taco Bell and Brave Robot launches cryptocurrency payment options.
‘Shocked and Abhorred’: Industry Reacts to Inequality, Violence
In response to the death of George Floyd, some of the country’s largest food and beverage companies, as well as a large group of entrepreneurs and emerging brands, have offered statements of support, financial donations to advocacy groups and commitments to open a dialogue about racial justice in America.
Taste Radio Insider: How TRUFF Engineered A Brand For Social Media
This week we’re joined by Nick Guillen and Nick Ajluni, founders of TRUFF, a fast-growing brand of upscale, truffle-infused hot sauces. Guillen and Ajluni spoke about how their shared backgrounds in digital media and streetwear fashion inspired the creation of TRUFF, how Instagram factored into the brand’s design and why they are trying to “influence the influencer” on social media.
TRUFF Partners with (RED) on New Hotter Sauce
TRUFF has officially partnered with (RED), the AIDS organization founded by Bono and Bobby Shriver to release this hotter twist on their flagship original. Designed for the heat seeking flavor connoisseur, TRUFF – Hotter Sauce is a jalapeño rich blend of red chili peppers, Black Truffle, Organic Agave Nectar, Red Habanero Powder, Organic Cumin and Organic Coriander.
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