More refined because it's less refined. Turning skeptics into believers.
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Paleo-focused Hu Master Holdings, owner of Hu Kitchen and Products, announced today that Sir Kensington’s co-founder and former CEO Mark Ramadan has joined the snack brand as CEO. Ramadan assumes the role from former PepsiCo executive Rita Hudetz who departed the company earlier this month. Co-founders Jason Karp and Jordan Brown told NOSH Ramadan brings a skill set that will help the brand scale to its next phase of growth.
While there were plenty of buzzy, ketogenic, CBD-enhanced, cauliflower-based products lurking in Expo booths, if you looked deeper, several larger themes within the natural food industry emerged — including retail channel strategies, the effects of integrated sets and sleepy categories seeing new attention.
Condiment company Sir Kensington’s is spicing things up with a new product line and sales channel. The brand, which was acquired by Unilever in April 2017 for $140 million, last week launched a spice kit that is sold direct-to-consumers via a microsite. Eventually the line may be sold in retail