Omsom
Overview
Omsom is a new Asian pantry staple brand that makes cooking iconic Asian dishes with uncompromised flavors and hard-to-find ingredients possible in any home kitchen. We partner with award-winning chefs to craft starters -- pantry shortcuts packed with the specialty sauces, aromatics, and seasonings needed for a specific Asian dish. We’re here to give you our most and the most in flavor, integrity, and all-around fiery vibes. No more diluted dishes, no more cultural compromise. Real deal Asian cuisine and communities are too damn special to deny.
Current Product Lineup
Moving into Meals, Omsom Takes a ‘Saucy’ Approach to Instant Noodles
Omsom is taking its unique branding approach to the quick-ready meal category with a 4-SKU line of Saucy Noodles, marking the brand’s first major line extension since the company hit the market in May 2020.
News Roundup: Mintel Report Finds Positive Consumer Sentiment For MSG; Nestle and Cargill Make $15M Regen Ag Investment
In this week’s roundup: A new report finds consumer perceptions of MSG are shifting, Nestle and Cargill invest $15 million into regenerative ag projects, Mila partners with Simu Liu, Faiir Initiative publishes warning for livestock producers and Last Crumb goes gluten-free.
Loud, Proud and Flavorful: Next Gen AAPI Founders Seek to Reclaim Asian CPG
A new generation of AAPI owned and operated startup brands have launched online and in-store recently, sporting premium and better-for-you versions of products that look to reclaim the heritage of and rebuke stereotypes about Asian cultures and Asian foods. With vibrant, modern branding and messaging and an emphasis on authentic flavor, brands have emerged to sell new takes on classics.
Notable New Products: Snickerdoodle Almonds & Gingerbread Lattes
From sourdough crisps to apple cider balsamic vinegar to banana bread latte powders, this week’s new food innovations cover a wide array of categories. Check out this gallery for notable new items including a collaboration between Chubby Snacks and tbh and holiday-inspired releases from SkinnyPop and Blue Diamond.
Entrepreneurs Get A Boost: Support for Women-Owned, Mission-Driven Brands Ramps Up
Over the past two years visibility and support for mission-driven companies has been on the rise as consumer demand for purpose-forward products increases. To further support these interests, CPG companies and retailers both large and small have introduced a range of opportunities to help jumpstart emerging brands for long-term success.
Distribution Roundup: Clio Expands Retail Reach and Refrigerated Offerings; Mason Dixie Brings Biscuit Sandwiches To Sprouts
In this distribution roundup: Clio Snacks rolls out to Kroger stores, adding three new SKUs; Mason Dixie brings breakfast sandwiches to Sprouts; CHKN Not Chicken expands retail reach; and more.
Taste Radio: Yes, There Is There A ‘Shortcut’ To A Successful Launch. Omsom Invented It.
Omsom co-founder/CEO Vanessa Pham spoke about the company’s vision to break long-standing barriers in the ways ethnic food is perceived and sold, and how the brand became one of the most publicized startups in recent memory. We also feature an interview with Caroline Cotto, co-founder/COO of Renewal Mill, an upcycled food brand that markets ingredients and finished products.
No retailers or e-commerce options have been specified for this brand