Lenny & Larry's

Overview
Amidst a sea of tasteless and boring protein bars, Lenny & Larry’s was founded in 1993 by two bodybuilders who revolutionized the snacking industry by creating the premier protein-enhanced cookie. The first to re-imagine a dessert as beloved as the cookie, Lenny & Larry’s has developed a cult following among its fans with a wide array of nutritious snackable sweets, offering a convenient source of protein-focused treats that taste downright delicious. Through creating a range of yummy and exciting flavors, Lenny & Larry’s provides consumers with a complete snacking option that curbs hunger and satisfies taste buds on the go. Lenny & Larry’s takes a realistic approach to snacking with their freshly baked products including The Complete Cookie®, Cookie-fied® Bars, The Complete Crunchy Cookies®, and The Complete Cremes®. The newest edition are FITZELS™ Protein Pretzels. For more information, visit www.lennylarry.com.
The Complete Cookie
The Complete Crunchy
1.25oz
The Complete Cookie-Fied Bar
Our soft, chewy bar packed with crunchy cookie bits
The Complete Cremes
Better-for-you sandwich cookies
Protein Pretzels
FITZELS™ Protein pretzels are a super snack situation fitting 20g of protein for muscles, complex carbs for energy, and massive snack-you-in-the-mouth flavor.
Request Access to EditNew Products: Illy’s Regen Ag Coffee, Yellowstone’s Cowboy Cuisine
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Lenny & Larry’s Launches Cookie-fied Big Bar
Lenny & Larry’s, the originators of the protein cookie, is excited to announce the availability of its newest innovation, Cookie-fied Big Bar a mouthwatering, yet functional “big ass” version of the fan-favorite Cookie-fied Bar.
Sweets & Snacks 2023: The Latest Innovations from ChocXO, Endangered Species, Joyride and More
The aisles of the Sweets & Snacks Expo 2023 were packed with a wide array of new innovations from both new and existing brands. With 16,000 expected attendees, 2023 marked the last year the show will be held in Chicago, instead rotating between Indianapolis and Las Vegas moving forward.
The Checkout: Eat Your Coffee Sells To Private Equity Firm; Louisiana Court Sides With Tofurky
In this week’s Checkout: Eat Your Coffee sells to a Chicago-based private equity firm; A Louisiana court sides with Tofurky on labeling legislation; Lenny & Larry’s teams up with the San Diego Zoo; and Upfield voluntarily discloses methane emissions.
NOSH Live Day Two Recap: Acid League And Whole Foods Announce Continued Collaboration
Natural food companies convened for day two of NOSH Live Winter 2021 today in Santa Monica to discuss how brands can position themselves for success with regards to the current state of the industry including continued supply chain constraints, shifting consumer interests and a dynamic landscape for brand building.
Market Share: Leadership Lessons from Jolie Weber
As a leader, there are always hard decisions to be made — sometimes unpopular or even risky calls. So how do you learn to lean into the fear and uncertainty that can surround these choices in a way that can help your company or your own career? How do you empower and engage your team to move companies forward?
Jolie Weber, the CEO of snack brand Lenny & Larry’s, will delve into these questions, and more, during this episode of Market Share, with host Carol Ortenberg, the editor of NOSH.
Gallery: At Expo East, Brands Enter New Categories
At Natural Products Expo East 2019, brands young and old alike debuted products that will take them into new parts of the store. These moves are aimed at exposing them to new shoppers as well as bringing their existing customer base along for the ride.
Lenny and Larry’s Proposes Updated Settlement
Protein snack producer Lenny and Larry’s has upped the cash reimbursement available to consumers in a settlement offer in order to conclude litigation around the product’s protein claims. The changes came after the U.S. Department of Justice’ Consumer Protection Branch urged a federal judge in Illinois to reject the company’s previous offer as too low.
Lenny & Larry’s Debuts New Cookie Flavors, Packaging at Expo West
Lenny & Larry’s, the fun originators of the protein cookie, continues to bake up new flavors of its protein-packed treats with the expansion of its cookie lines at this year’s Natural Products Expo West.
Lenny & Larry’s Settles Lawsuit In Order to Focus on Growth
A battle over the facts — nutrition facts that is — has come to a close. This week better-for-you snack producer Lenny & Larry’s agreed to settle a lawsuit over whether its cookies contained the advertised amount of protein.
Lenny & Larry’s Reveals Berry Sweet New Complete Cookie Flavor
Lenny & Larry’s, the creators of the original protein cookie, has introduced its newest freshly-baked Complete Cookie flavor straight out of the oven—White Chocolaty Razzberry.
Lenny & Larry’s Releases Apple Pie Cookie
Lenny & Larry’s, the originators of the protein cookie, have put their own spin on one of America’s beloved dessert— Apple Pie.
Online/E-Commerce
Lenny & Larry's is available on Amazon!
Lenny & Larry's is available on www.lennylarry.com