Lenny & Larry's makes The vegan Complete Cookie, Muscle Brownie, Muscle Muffins and other delicious snacks! Visit LennyLarry.com for more. One day while having coffee after a morning workout at Gold's Gym in Venice, California, two friends had the crazy idea of putting protein in muffins. Combining a fitness background with an interest in nutritional baked goods and promotional fun, a former American Gladiator (“CYCLONE”) and a good friend decided to create and market high-protein muffins, cookies, and other all-natural baked goods.
As a leader, there are always hard decisions to be made — sometimes unpopular or even risky calls. So how do you learn to lean into the fear and uncertainty that can surround these choices in a way that can help your company or your own career? How do you empower and engage your team to move companies forward?
Jolie Weber, the CEO of snack brand Lenny & Larry’s, will delve into these questions, and more, during this episode of Market Share, with host Carol Ortenberg, the editor of NOSH.
At Natural Products Expo East 2019, brands young and old alike debuted products that will take them into new parts of the store. These moves are aimed at exposing them to new shoppers as well as bringing their existing customer base along for the ride.
Protein snack producer Lenny and Larry’s has upped the cash reimbursement available to consumers in a settlement offer in order to conclude litigation around the product’s protein claims. The changes came after the U.S. Department of Justice’ Consumer Protection Branch urged a federal judge in Illinois to reject the company’s previous offer as too low.
Lenny & Larry’s, the fun originators of the protein cookie, continues to bake up new flavors of its protein-packed treats with the expansion of its cookie lines at this year’s Natural Products Expo West.
A battle over the facts — nutrition facts that is — has come to a close. This week better-for-you snack producer Lenny & Larry’s agreed to settle a lawsuit over whether its cookies contained the advertised amount of protein.