Elavi Launches New Peanut Butter Chocolate Protein Brownies - Launching at H-E-B in December

Elavi, the rapidly growing permissible indulgence brand known for its viral blue cashew butter and clean ingredient protein brownies, announces the launch of its newest flavor: Peanut Butter Chocolate Protein Brownies, arriving in 250 H-E-B locations across Texas this December.

The new flavor features 10 grams of protein, 10 grams of fiber, zero refined sugar, and is naturally sweetened with whole dates. Each protein brownie is made with creamy peanut butter and fair trade chocolate sprinkles, creating a rich, nostalgic peanut butter chocolate experience with modern nutritional benefits.

The launch comes in response to overwhelming demand. Both customers and retail partners consistently requested a peanut butter chocolate flavor, leading Elavi to accelerate R&D to bring this product to shelves faster than anticipated. The result is a soft baked protein brownie that tastes indulgent but supports energy, fullness, and blood sugar balance.

The new Peanut Butter Chocolate Protein Brownie will join Elavi's two other top-selling flavors, Chocolate Fudge and Birthday Cake Blondie, as part of the brand's expanded presence throughout H-E-B stores in Texas.

"Consumers are more focused than ever on pairing protein with fiber, especially those managing blood sugar or on GLP-1 medications who need convenient, high fiber options," said Michelle Razavi, Founder and CEO of Elavi. "We created this flavor to deliver on taste first, while giving people a snack that supports their health goals without compromising joy. H-E-B shoppers have been asking for more nutritious and delicious options, and we are thrilled to meet that moment."

Elavi continues to differentiate itself in the better-for-you snack category with clean, functional snacks that bridge indulgence and nutrition. All protein brownies are vegan, gluten-free, soy-free, seed oil-free, and made with simple ingredients people feel good about eating every day.

The new Peanut Butter Chocolate Protein Brownie and Elavi's full lineup will be available across H-E-B stores beginning December 2024 at $3.29 per protein brownie.