ANAHEIM, Calif.– Lenny & Larry’s, the fun originators of the protein cookie, continues to bake up new flavors of its protein-packed treats with the expansion of its cookie lines at this year’s Natural Products Expo West. With the brand in creative overdrive with its newest innovation The Complete Crunchy Cookies, the excitement has spilled over to their design team. Celebrating Lenny & Larry’s latest products, the brand will also be showcasing its fresh new packaging that will bring cohesion to The Complete Cookie and The Complete Crunchy Cookies lines as well as create a framework for future innovation. Set to debut later this year, the newly designed packaging features a more contemporary, streamlined look and includes the cookies’ recent Non-GMO Project Verified certification. Lenny & Larry’s invites all attendees to stop by Booth #5091 or #N2226 to see its updated packaging and taste its new The Complete Cookie and The Complete Crunchy Cookies flavors.
Americans jumped on the contagiously crunchy bandwagon with the debut of Lenny & Larry’s The Complete Crunchy Cookies, so they will be pleased to try its newest Toasted Coconut flavor which balances light sweetness and rich, roasted coco-nuttiness. Positively addicting and neatly packaged for bite-sized crunching, these delights will be available in a 4.25 oz. resealable bag delivering 20 grams of protein and 14 grams of fiber and a 1.25oz bag with 6 grams of protein and 4 grams of fiber. In addition, new flavors of The Complete Cookies offer cookie lovers even more options from their favorite brand. Coconut Donut is a take on a donut shop favorite, and Salted Caramel is a delicious chocolate cookie with salted caramel flavored chips. Like all The Complete Cookies, each fresh-baked vegan treat contains no artificial sweeteners or sugar alcohols and is made without GMO ingredients, soy, or dairy to appeal to a wide array of dietary needs.
“Lenny & Larry’s is a brand that thrives off creating fun and inventive new ways for people to get their protein. We are kids at heart who believe that snacks can be indulgent and better-for-you at the same time,” said Lenny & Larry’s CEO Apu Mody, “We are excited for our fans to have a chance to try our latest flavors in their vibrant new packaging.”
Lenny & Larry’s full line of cookies will be available on Lenny & Larry’s website and select specialty and natural stores. The Complete Crunchy Cookies will sell for an SRP of $4.99 for the 4.25 oz. re-sealable bag while the 4 oz. Complete Cookie will retail for an SRP of $2.29.
Natural Products Expo West will take place March 6-9, at the Anaheim Convention Center located at 800 W. Katella Avenue. Lenny & Larry’s invites attendees to stop by Booth #5091 or #N226 to sample their new flavors and meet the team. For more information on the show, please visit www.expowest.com. For more information on Lenny & Larry’s and to find a store near you, please visit www.lennylarry.com.
About Lenny & Larry’s
Amidst a sea of tasteless and boring protein bars, Lenny & Larry’s was founded in 1993 by two bodybuilders who revolutionized the snacking industry through creating the premier protein-enhanced cookie. The first to re-imagine a dessert as beloved as the cookie, Lenny & Larry’s has developed a cult following among its fans and the brand has continued to lead the pack in sales for 20 plus years. Lenny & Larry’s produces a wide array of nutritious snackable sweets, offering consumers a convenient source of plant-based proteins that taste downright delicious. Through creating a range of yummy and exciting flavors, Lenny & Larry’s provides consumers with a complete snacking option that curbs hunger and satisfies taste buds on the go. Lenny & Larry’s takes a real approach to snacking with their fresh-baked The Complete Cookie and The Complete Crunchy Cookies which are made with non-GMO ingredients and free of soy or dairy to accommodate a variety of dietary needs. For more information, visit www.lennylarry.com.