KRAVE takes jerky to another level! We elevate it to all-natural - with no artificial ingredients and minimal processing - and whole-muscle cut MEAT. After bathing in our marinade for 48 hours it's off to BAKE, resulting in a moist & tender jerky experience unlike any other. KRAVE is entirely gluten-free and devoid of nitrites, MSG, and corn syrup except those which naturally occur in sea salt and celery seeds - so you can feed! Whether you're fueling up after a run, snacking on your way to yoga, filling the kids' lunch boxes, or warming up on the ski slopes, KRAVE really is the perfect accessory and a JERKY FOR ALL SEASONS. What do you KRAVE? Whether it's a bright, aromatic Basil Citrus Turkey, a savory & spicy Garlic Chili Pepper Beef, or a rich & tangy Black Cherry Barbecue Pork, we've got you covered. Expect the first bite to change your life, as you realize how sweet it is to SNACK A CUT ABOVE. Because KRAVE is the best of the best – from ingredients, to process, to packaging - and you deserve nothing less.
Maybe the old saying is wrong: You can go home again. Today Sonoma Brands, the holding company and investment group for snack brands started by Jon Sebastiani, announced the acquisition of KRAVE — the artisanal jerky and meat snack brand Sebastiani built and subsequently sold to The Hershey Company in 2015.
Hershey’s announced plans to sell off once high-flying jerky brand KRAVE, along with artisan chocolate brands Scharffen Berger and Dagoba, during a quarterly earnings call that reflected a few months of dramatically-shifting consumer habits toward the confection company’s chocolate products.
Hershey’s Q4 earnings call today reviewed the company’s savory snack strategy, the success of its most recent acquisition — low-sugar, high-protein bar company ONE Brands — and what the company has learned from jerky brand KRAVE not reaching expectations.
You can’t find a hotter buzzword than “plant-based” as a signifier for innovation in the meat and dairy categories — or in center store, as the following product launches indicate. Read on for three new traditional products that have been plantified.
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