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Late last week Boston-based pickle brand Grillo’s revealed it had been sold to family-owned bakery business King’s Hawaiian earlier this year. While pickles and bread are often sandwiched together, the brand will largely be speeding ahead on its own, according to Grillo’s executives.
Breakout Boston-based pickle brand Grillo’s Pickles has been sold to bakery company King’s Hawaiian in a deal that closed earlier this year.
Premium pickle brand Grillo’s is entering the dip and beverage sets with a line of cold-pressed pickle vinegar drinks and new line of salsas launching next week at Natural Products Expo West 2020. Grillo’s founder Travis Grillo said the expansion into beverage is part of a larger effort to build a cross-category platform brand.
Pickle producers want people to peek past picnics, parties and paper plates. To freshen up the pickle set and appeal to busy consumers, companies are creating snack-size pickles in convenient packs, expanding usage occasions for the savory, low-calorie snack.
Grillo’s Pickles, the clean, fresh pickle company, is today announcing the launch of its Convenient Fresh Packs. Designed for maximum flavor and crispness at an affordable price, these 12 oz. and 16 oz. stackable containers provide customers with just enough pickles for two weeks of pickle enjoyment.
Grillo’s Pickles, the clean, fresh pickle company, has announced the launch of its latest product, the Sandwich Maker. At a time when sandwich slices are the second most popular item in the refrigerated pickle category, Grillo’s is the first all-natural pickle brand to introduce the popular cut.
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