Back to the Roots
In a college class, we learned mushrooms could grow entirely on spent coffee grounds. After watching hours of how-to videos and turning our fraternity kitchen into a big science experiment, we eventually decided to give up our corporate job offers to instead become full-time mushroom farmers. What started as curiosity about urban farming has turned into a passion to Undo Food™ and reconnect families back to where it comes from through fun and delicious ready to grow and ready to eat products. And that passion to Undo Food is what took us from organic mushroom kits to stoneground breakfast cereal. Sometimes, we want to grow food ourselves, taste the absolute freshness, and show kids how mushrooms or herbs grow. And at the other times, we're busy, running out the door, and we just want to eat something - like breakfast cereal - that's already been cooked for us. But we believe the underlying trust, transparency, and consciousness shouldn't change from the produce aisle to the grocery aisle, or from ready to grow to ready to eat. We believe in a future where all food comes from the kitchen, not a lab; and where R&D teams aren't biochemists, but our grandparents. We hope you join us & the Back to the Roots family as we work to Undo Food and connect back to where it comes from. Much love, Alejandro & Nikhil
Organic Microgreens Grow Kit
Back to the Roots has announced the launch of its new Organic Microgreens Grow Kit, available nationwide at Lowe’s, Target, Whole Foods and online at BacktotheRoots.com.
Back to the Roots this week announced the launch of its Organic Hemp Starter Grow Kit. The kit allows consumers to grow five hemp plants that can be used to produce hemp oil, hemp tea or hemp hearts.
Plant-based protein company Beyond Meat and cereal and gardening company Back to the Roots both announced new investors this week.
From changes within an upcycled ingredient company to sweet additions for a rising candy company, here is the latest hiring news within natural food.
Sustainable packaged food and gardening company Back to the Roots announced that it has grown one step closer to its goal becoming the “Pixar of Foods” after raising a $5 million seed round. The Berkeley, Calif. based company plans to use the money to fertilize its growth plan within K-12 schools as well as traditional grocery retailers.