Shauna Golden

As consumers continue to rethink what “healthy” means, the snack aisle is undergoing a major transformation driven less by indulgence and more by intention.

Elavi is expanding nationwide at Whole Foods Market, less than a year after landing its high-protein, gluten-free, vegan brownies in select regions of the natural retailer.

With the upcoming launch of its Snackmode protein fruit snack line, kid-focused snack brand BloxSnacks is betting that protein will help define the next generation of better-for-you lunchbox treats.

Rising cocoa costs and concerns about long-term supply resilience are accelerating interest in alternative chocolate ingredients. Manufacturer Barry Callebaut put the issue front and center at the Sweets & Snacks Expo last week through its expanding partnership with German foodtech startup Planet A Foods.

At the Sweets & Snacks Expo in Las Vegas last week, new offerings from brands like Awake, Buzz Bomb and Alert Pop underscored just how far the caffeine category is stretching beyond the beverage aisle.

Israeli biotechnology company Phytolon has nabbed $23.6 million in fresh funding to commercialize its fermentation-based natural color solutions in the U.S. amid growing demand for alternatives to synthetic dyes.

SNAX-Sational Brands is doubling down on two fast-moving trends in the snack aisle with the debut of Chiquita-branded Plantain Chips and a Guy Fieri microwave popcorn line.

Better-for-you candy purveyor Rotten is entering a new phase of growth with two new innovations and accelerating retail momentum.

Sweet Stash – a new gummy candy brand founded by actor Martin Starr and influencers Ezra and Adeev Potash (a.k.a. “The Potash Twins”) – is expanding its lineup with two new products: Sour Jams and Rock Jams.

FoodStory Brands is stepping into the protein bar ring with one of its most ambitious launches yet: Main Event, a co-owned, co-developed brand created in partnership with UFC.