Martín Caballero
Posts by Martín Caballero
WATCH: Califia CEO Greg Steltenpohl Talks Investment, Market Dynamics
BevNET managing editor Martin Caballero sat down with Greg Steltenpohl, co-founder and CEO of Califia Farms, on a video call to discuss his thoughts on how both investors and brands may be considering the current and post-COVID market landscape.
WATCH: Max Baumann on Merchandising During A Crisis
BevNET’s Martin Caballero sat down with Max Baumann, CEO and founder of Basemakers, for insight on how brands can best support retail partners during the crisis, how to manage crucial out-of-stock challenges, long-term implications on grocery merchandising and more.
DTC Sales: Now, Every Day is Cyber Monday
Typically, food and beverage represents only around 3.2% of total U.S. online sales. But through a combination of factors, the outbreak of the novel coronavirus, COVID-19, has accelerated the shift to web-based shopping.
WATCH: Bob Burke On Managing Employees and Resources Through A Crisis
In a conversation with BevNET managing editor Martin Caballero, veteran natural CPG consultant Bob Burke, principal at Natural Products Consulting LLC, offered his insights and perspectives on how brands can manage their teams, relationships and finances to both survive this trying period and to thrive at its conclusion.
Distributors, Retailers Seek to Add Labor, While Foodservice Declines
Even as the coronavirus has ground most of the U.S. economy to a near stop, food and beverage suppliers and retailers — deemed an essential business by state and federal governments — are running at full speed, and looking to expand.
Amid Outbreak, An Industry Adapts
On the manufacturing lines and in the office, the CPG industry is being forced to make adjustments. Over the past week, BevNET and NOSH edit staff reached out to brands and distributors across the food and beverage to hear about how they are grappling with the effects of the global COVID-19 pandemic as it ripples across the country.
Iconic Protein Innovations Target Opportunities in Coffee, Kids
Having established a solid foundation for the brand with its core ready-to-drink shake line, ICONIC Protein is preparing to unveil a range of long-gestated innovations this year that highlight a shift towards caffeine-added, zero-sugar products.
BREAKING: New Hope Network Postpones Expo West 2020
After several days of community feedback, which included calls for cancellation or postponement, New Hope Network announced this evening that Natural Products Expo West 2020, scheduled for March 4-8 in Anaheim, California, is officially postponed.
Instant Evolution: Brands Brew Buzz Through Appeal to Culture, Sustainability
A new generation of innovative start-ups are attempting to change the category’s trajectory with versatile, premium products that appeal to young consumers who grew up alongside the third-wave coffee movement.
Hemp Horizons: Socati’s Private Label Targets Minor Cannabinoids
Beyond THC and CBD, some studies suggest that other cannabinoids — such as CBG (cannabigerol) and CBN (cannabinol) — offer a range of other functional benefits, including antibacterial and antispasmodic effects.




