Whether you’ve raised millions of dollars, been in the market for over a decade, have a cult following or just recently launched, renaming can be an amplifier to success, not a deterrent. Reframing a name and brand change is an opportunity for greatness rather than an admission of failure.

You’re probably wondering what we’re going to show in this final episode, right? We already did the big reveal and showed you what the redesign actually looks like so what else could there be?

We’re almost to the finish line! In this episode, not only will you see the end design result, but you’ll also get to hear directly from Melissa. She’ll go into detail about the most critical learnings and how she felt about the process.

This episode is all about the art of revisions – moving from a big conceptual picture of the brand and into the details that can make all the difference at the moment of truth aka getting a consumer to choose us.

In this week’s episode, you’ll see how we evolve our exploratory designs into the moment of truth – packaging, or as we like to think of it, the brand-in-hand. This is the moment where all the parts and pieces, from strategy to communication to competing at shelf, come together into an easy and understandable form for the consumer.

This week we’re sharing episode three of SprintToSuccess, a video series focused on demystifying the branding process for entrepreneurs in the food and beverage space. In this episode, we are turning the corner from strategy to creative.

In episode two of SprintToSuccess, we’ll be giving a glimpse into our sprint strategy process and show you how we applied it to Melissa’s brand and tackle some of her challenges. We cover surveying her competitive category, identifying a target, crafting positioning, and honing brand personality and tone.

We’re excited to present episode one of SprintToSuccess, a video series focused on demystifying the branding process for entrepreneurs with an entrepreneur! In this first episode, we hit the ground running—you’ll meet our selected entrepreneur, Melissa Martinelli, who rose to the top from a pool of 106 applicants.

SprintToSuccess, a 7 week creative process designed to take an entrepreneur-in-need from streamlined strategy to a ready-for-world brand free of charge, has announced its Season 1 subject, chosen from a pool of 107 applicants: Melissa Martinelli’s SuperFrau.

Fred Hart is the creative director at Interact, a Boulder-based branding and design firm. In this iteration of NOSH Voices, Hart discusses how, amid growing competition, emerging companies can create a meaningful brand without the type of flavor differentiation Big Food artificially engineered and benefitted from.