Carol Ortenberg
Posts by Carol Ortenberg
Sonoma Brands Hatches Peckish: An Egg-centric Fresh Snack
With the launch of Peckish, a fresh snacking platform centered around eggs, food incubator and investor Sonoma Brands is aiming to bring the same attention to the egg as founder Jon Sebastiani did for meat snacks at his previous company, KRAVE Jerky.
Coolhaus Grows with Sunrise Funding and Plant-Based Innovation
Investment firm Sunrise Strategic Partners announced today an investment in ice cream producer Coolhaus. The company plans to release a plant-based product in the near future.
Fueling the Fire: CAVU Invests $8M in Kettle and Fire
Can bone broth be the next kombucha? Investment group CAVU Venture Partners thinks so. The fund announced today an $8 million series A investment in upstart bone broth brand, Kettle and Fire.
Serventi Steps Up to Global CEO Role at Hippeas
Snack brand Hippeas today announced a changing of the guard. Founder Livio Bisterzo will move to the role of chairman while Joe Serventi, current U.S. general manager, will assume the role of global CEO.
With New Offerings, Health Warrior Aims to Be “Plant-Form” Brand
Health Warrior wants to go beyond bars. The plant-based food brand announced today that it is launching new lines of protein powders and microwavable muffin cups in a quest to become a superfood-based platform brand.
Ideal Oats Founder: We Aim to be Halo Top of Cereal Set
Halo Top, Quest, Kodiak Cakes. These are the CPG role models former Wild Oats category manager and Quest product developer Chris Chiarella looked to when creating Ideal Oats, a line of high-protein, low sugar oatmeal cups.
Sugar Rush: SmartSweets Expands Offerings and Distribution
Just five months after announcing their U.S. debut in Whole Foods Markets, low-sugar candy company SmartSweets is ramping up its mission to kick sugar out of the confection set, launching two new innovations today. The new products will be complimented with an increase in distribution.
The Checkout: Brands Push Back on new California CBD Regulations
From CBD to imperfect produce, this week brands are looking for new ways to appeal to shoppers, embrace the latest trends and streamline their operations. And, for those that achieve these goals, the results can be lucrative.
Tosi Closes Investment to Grow Retail Presence
While the bar category may be a crowded set, Tosi Health thinks there’s room for one more leader at the front of the pack. And now, armed with new capital, the company has more gas in the tank to make this goal a reality.
A Dozen Cousins Launches with Backing of General Mills Vets
While working at General Mills, Ibraheem Basir found himself trying to develop products that would both encourage healthy eating and appeal to mainstream shoppers. Now, he’s applying that strategy to his own company — A Dozen Cousins — which is backed by John Foraker, former president of Annie’s Homegrown and current CEO of Once Upon a Farm, and Gail Peterson, a former General Mills marketing director.









