Carol Ortenberg
Posts by Carol Ortenberg
Expo West: Orro’s Tabitha Brown and Shaun Neff on Building an Authentic Plant-Based Brand
In this video, recorded at Natural Products Expo West 2022, Orro founder Shaun Neff and partner Tabitha Brown discuss how the product is being positioned within the beverage market as well as how they believe brands can stand out in the competitive plant-based space.
Beyond Meat & Pepsi JV Launches Jerky in Retail
This week PepsiCo and Beyond Meat’s joint venture launched its long awaited Beyond Jerky into stores. The jerky is part of a strategy to expand the Beyond Meat brand into new parts of the store and help build PepsiCo’s portfolio of better-for-you items
Chobani Names New President, Sees Other Exec Changes
After announcing last week the departure of longtime president and COO Peter McGuinness, Chobani is actively reconstructing its leadership team, starting with the reappointment of former executive Kevin Burns as president and COO.
Expo West: Eat the Change On Remaking Classic Snacks
In this video, recorded at Natural Products Expo West 2022, Eat the Change co-founders Seth Goldman and Spike Mendelsohn discussed how the company’s latest release, carrot-based fruit snacks, offers parents a better-for-you alternative to the lunchbox staple and how the brand thinks about innovation
Expo West 2022: Brands Look to Stand Out in Confectionery Category
Given rising interest in the confection category amid large exits from brands like Lily’s and Smart Sweets, it’s perhaps no surprise that several brands exhibiting at Expo West debuted new form factors and sales strategies as they attempt to stand out in the competitive set.
Stonewall Kitchen Trades Hands in PE Deal
Specialty food and home goods producer Stonewall Kitchen has once again traded owners, with private equity firm TA Associate announcing on Monday it has taken a majority stake in the company “alongside the company’s management team.” Concurrently, former investor Audax announced that it had exited the business.
Former Chobani President Joins Impossible as New CEO
Alt-protein player Impossible Foods announced today that former Chobani president and COO Peter McGuinness has joined the company as its new CEO, succeeding founder Pat Brown.
Expo West 2022: How HumanCo Is Building a Portfolio of Better-For-You Brands
In this video shot at Natural Product Expo West 2022, HumanCo chief operating officer Will Lisman spoke to NOSH about the company’s process of developing and nurturing these brands, lessons the team has learned along the way, and how the company is setting brands up for the future while respecting their pasts.
Chobani Sees Key Execs Depart
Dairy brand Chobani has seen several executives depart over the last week, including president and COO Peter McGuinness, amid reports the company is delaying its planned IPO.
HumanCo Rebrands Coconut Bliss & Adds Dairy-Based Line
Holding company HumanCo is making some bold moves with its ice cream brand Coconut Bliss, adding grass-fed dairy pints to the formerly vegan brand and rebranding the company to Cosmic Bliss — the second major packaging change since the company was acquired in July 2020.