Expo West 2022: How HumanCo Is Building a Portfolio of Better-For-You Brands

Launched in 2019 by Hu Kitchen and Products co-founder Jason Karp, holding company HumanCo is taking its mandate to clean up classic favorites seriously. Over the last two years the company has acquired pizza brand Against the Grain, launched pizza bite brand Snow Days and, most recently, rebranded and reimagined ice cream brand Coconut Bliss.

In this video shot at Natural Product Expo West 2022, HumanCo chief operating officer Will Lisman spoke to NOSH about the company’s process of developing and nurturing these brands, lessons the team has learned along the way, and how the company is setting brands up for the future while respecting their pasts.