Marketing: Trü Frü Collabs With WNBA Star Paige Bueckers

Trü Frü Teams Up with Paige Bueckers

Chocolate-covered whole fruit snacking brand Trü Frü has teamed up with WNBA star Paige Bueckers after her social media posts sharing her love for the brand captured more than 30 million views.

Seeking to transform social buzz into full-scale collaboration, the new partnership includes limited-edition Paige Bueckers x Trü Frü packaging featuring the Dallas Wings forward’s favorite flavor: frozen strawberries dipped in white and milk chocolate. The LTO is currently available nationwide at Target and H-E-B, and will soon roll out to Kroger, Albertsons, Wakefern and Wegmans.

A percentage of proceeds from every Paige Bueckers x Trü Frü bag sold will benefit the Paige Bueckers Foundation’s efforts to fight food security and expand access to nutritious meals for families in need.

“Paige’s genuine obsession with Trü Frü caught our attention right away. Her audience’s reaction was incredible – they didn’t just notice, they rallied. We knew we had to do something to celebrate her authenticity, her community of fans and the incredible work of her foundation,” said Harvey Millar, CEO at Trü Frü, in a statement.

Dorot Gears Up for Holiday Season

Just in time for the holiday season, Dorot Gardens has unveiled its latest campaign: “Make a Note to Grab a Dorot.”

Running through December, the new spot highlights the brand’s “ability to take the stress out of holiday and everyday cooking with convenience, freshness and flavor” with its portfolio of pre-portioned garlic, sauteed glazed onions and herb cubes. It follows a woman attempting to cook dinner for her family, struggling to to peel garlic amidst household chaos.

“Cooking at all times and particularly during the holidays should feel joyful, not stressful. With Dorot, we are giving families the gift of time back in the kitchen,” said Michele Abo, general manager of Dorot, in a press release.

Chips Ahoy! Expands Stranger Things Partnership

Mondelēz International’s Chips Ahoy! brand is returning to the Upside Down, this time hosting pop-ups in New York City and Atlanta full of “retro thrills” and exclusive prizes.

The event is centered around a claw machine that gives fans a chance to win co-branded merchandise, including walkie-talkies, retro jean jackets, backpacks and the new limited-edition Chips Ahoy! x Stranger Things chewy chocolatey strawberry-filled soft cookies. The claw machines will pop up on Oct. 25 from 12 to 4 p.m. ET at Flatiron Pizza in New York City and The Battery in Atlanta.

Knorr Releases Friendsgiving Do-Over Kit

With 87% of Zillennials admitting to a cooking mishap during Friendsgiving, global food brand Knorr is hoping to help consumers embrace cooking fails with its Friendsgiving Do-Over Kit.

The kit includes kitchen tools like a meat thermometer and measuring spoons, hosting “essentials” like bouillon-scented candles and Knorr playing cards, cooking tips from the Knorr Chefmanship team and Friendsgiving recipes for a dinner do-over. Fans can enter for a chance to win a kit on Knorr’s Instagram page.

“At Knorr, we know that we know that holiday cooking can feel intimidating – but it shouldn’t stop anyone from enjoying time around the table. With Knorr’s flavor-packed bouillons, pastes and seasonings, even the messiest kitchen fails can be turned into Friendsgiving triumphs,” said C.J. Magwood, associate marketing director for Knorr, in a statement.

HI-CHEW Unveils House of Mystery

On the heels of its packaging refresh, chewy candy maker HI-CHEW is conjuring up a spooky pop-up event in Southern California: HI-CHEW House of Mystery. The activation, which celebrates the launch of the brand’s limited-edition Mystery Mix, features a series of immersive flavor-themed rooms, including Blue Raspberry, Candy Apple, Sweet & Sour Watermelon and Mystery.

“We’re excited to continue bringing unique in-person experiences to our brand fans and candy-fanatic consumers by giving them an opportunity to fully immersive themselves in [HI-CHEW’s] personality,” said Teruhiro “Terry” Kawabe, CEO of Morinaga America, Inc., in a press release. “With our new Mystery Mix, we had the chance to create something truly special and unique to celebrate Halloween.”

Avocados From Mexico Taps Rob Riggle as ‘Guac Guru’

Avocados From Mexico has appointed actor and comedian Rob Riggle as its new “Guac Guru” to help shoppers get “ripe and ready” for football season (a.k.a. snacking season). In-store displays will feature Riggle “showcasing how predictably good football and guac are together.”

“It’s simple – there’s no game day without guac. That’s why I’m so pumped to team up with Avocados from Mexico as the Guac Guru. If you find yourself like me every year, trying to predict just how much guac to make for your crew before your Big Game party, remember this: There’s no such thing as too much guac,” said Riggle in a statement.