In this week’s notable new products roundup, Pop-Tarts and Pitaya jump on the protein craze, LOVE CORN offers trick-or-treaters an alternative to candy and Fishwife expands its portfolio of tinned seafood.
Pop-Tarts
Pop-Tarts is the latest packaged food brand to undergo “proteinification,” with plans to launch a new version of its toaster pastries with higher protein content in November. Available in three flavors – Brown Sugar Cinnamon, Strawberry and Blueberry – each serving delivers 10 grams of protein. However, the sugar content of the higher protein products will likely be similar to that of the brand’s flagship product – approximately 30 grams per serving. Learn more by visiting poptarts.com/en_US/home.html.
Born Simple
Born Simple is a new line of premium boxed meals with at least 20 grams of protein per serving. Flavors include Chipotle Chicken Bowl, Ultimate Mac + Cheese, Thai Style Chicken Bowl and Teriyaki Chicken Bowl. For more information, visit bornsimple.com.
Frigo Cheese Heads
String cheese slinger Frigo Cheese Heads is introducing two new Snacks Sticks flavors: Sharp Cheddar and Pepperjack, which join Colby Jack and Gouda. The new varieties are rolling out to retail and c-store shelves nationwide, including Albertsons, Raley’s, Winco Foods, Flying J and Jacksons Food Stores with a SRP of $5.39 per 12-pack. More information is available at frigocheeseheads.com.
Ghirardelli
Ghirardelli has unveiled its latest confection: Dubai Style Chocolate. The limited-edition, bite-sized take on the Dubai chocolate trend features a milk chocolate shell with a layer of crispy texture encasing pistachio filling layered with finely shredded kataifi. Ghirardelli Dubai Style Chocolate is available in a 4 oz. bag for $13.95. Learn more by visiting ghirardelli.com.
Big Tree Farms
Big Tree Farms is launching Naughty Bali BBQ Sauces crafted with organic coconut blossom nectar, tamarind, garlic, lemongrass and chili pepper. Offered in three spice levels – Not So Naughty (mellow), Original Naughty (feisty) and Oh So Naughty (volcanic) – the sauces are rolling out to Sprouts Farmers Market and Publix. For more information, visit bigtreefarms.com.
LOVE CORN
Just in time for Halloween, crunchy corn snack brand LOVE CORN is introducing limited-edition Trick-or-Treat Packs in select Costco regions, including the Bay Area, Los Angeles, Northeast and Southeast. Learn more by visiting lovecorn.com.
Pitaya Foods
Pitaya is also hopping on the protein trend with its new ready-to-eat Protein Smoothie Bowls in Dragon Fruit & Mango, Chocolate & Banana, Coconut & Blue Spirulina, and Acaí, Strawberry & Banana flavors. The bowls, which deliver 10 grams of protein, are available at Walmart, Publix, Giant, Schnucks, Nugget Markets and Lunds & Byerlys. For more information, visit pitayafoods.com.
Amy’s Kitchen
Organic frozen food brand Amy’s Kitchen has launched four new Italian-inspired offerings at Target stores nationwide: Spaghetti Italiano, Personal Margherita Pizza, Personal Cheese Pizza and Personal Veggie Pizza. The new products have a SRP of $5.99 each. Learn more by visiting amys.com.
Fishwife
Fishwife has expanded its portfolio of tinned seafood with the introduction of Tuna Belly. It’s sourced from the Bay of Biscay, where each albacore is caught one-by-one using traditional pole-and-line methods, before being filleted, slow-poached and packed by hand in Spanish olive oil. Fishwife Tuna Belly is available on the brand’s direct-to-consumer website, eatfishwife.com, for $75 per 3-pack of 4 oz. tins.
Lewis Bake Shop
Lewis Bake Shop has unveiled the latest addition to its “Better Way” line: Protein Bread. Each slice has 11 grams of protein, 1 gram of net carbs and 9 grams of fiber. For more information, visit lewisbakeshop.com.
