New Products: Bulletproof Gets Enlightened, Fresh Gourmet Teams With Tajín

In this week’s notable new products roundup, Bulletproof grows its Enhanced Coffee lineup on the heels of its rebrand, Fresh Gourmet introduces new salad toppings in collaboration with Tajín and Sprinkles partners with Diamond Crystal Salt Co. and Maple Hill on a limited-edition cupcake.

Prime Bar

Supplement company Equip Foods unveiled a new protein bar that combines 20 grams of pasture-raised beef protein with a “fudgy,” dessert-like texture and nutrient-dense superfoods and comes in two flavors: Chocolate and Mixed Berry. The new offering contains colostrum for gut, immune and recovery support, and is sweetened with dates and honey. Equip Foods’ Prime Bar is exclusively available on the brand’s website for $49.99 per 12-pack. To learn more, go to equipfoods.com.

O Olive Oil & Vinegar

California-based O Olive Oil & Vinegar introduced what it claims to be the first-ever California Organic Extra Virgin Olive Oil available in a chef-style squeeze bottle. The new format also includes a California Premium Extra Virgin Olive Oil. The new offerings are crafted with 100% certified organic olives grown in the Golden State and pressed within hours of harvest. Both products are available on the brand’s website and at select retailers, including Roche Bros, Market of Choice and Central Market. Visit ooliveoil.com for more information.

Supergut

Supergut has expanded its portfolio of gut health products with three new flavors of its GLP-1 Booster: Blood Orange, Raspberry Lemon and Watermelon Lime. Each serving has 7 grams of prebiotic fiber to support gut health, regulate blood sugar and curb cravings. Supergut’s new flavors are available in on-the-go stick packs and 18-serving jars on the brand’s website and Amazon. For more information, visit supergut.com.

Mott’s

Mott’s added Apple Filled Bars to its Soft Baked collection. Offered in three flavors – Apple, Strawberry and Blueberry – the new snack is available at retailers nationwide with a SRP of $4.79 per 5-pack. Go to motts.com to learn more.

Fresh Gourmet

Crouton and salad topping maker Fresh Gourmet teamed up with Tajín to create a lineup of Chili Lime Croutons (4 oz.), Pepitas (3.25 oz.) and Masa Strips (3.5 oz.) hitting store shelves just in time for summer salad season. The products are available in open stock cases and high-impact shippers. For more information, visit freshgourmet.com.

Late July

Late July Snacks unveiled a limited-edition summer batch flavor: Chamoy. The flavored tortilla chips are crafted with organic whole grain yellow corn and feature tasting notes of mango, lime and chile. To learn more, including where to purchase the LTO, visit atejuly.com/snacks.

Dole

Dole is bringing a taste of the Disney Parks into homes nationwide with a CPG version of Dole Whip, a fruit-forward frozen treat. Offered in Pineapple and Mango flavors, the frozen novelty is available in 4-packs of 3.6 oz. cups at select grocery stores and 8-packs of 3.6 oz. cups at Costco. To learn more, go to dolesunshine.com/us/en/products/dole-whip-day.

Nature’s Bakery

Soft-baked snack brand Nature’s Bakery unwrapped its latest innovation: Hearty Bars. Available in Blueberry and Chocolate Chip varieties, the snack is crafted with whole grains, real fruit and cocoa. Each serving has 9 grams of plant-based protein from fava bean and sunflower sources. Nature’s Bakery Heart Bars are now available on the brand’s website and in Target stores nationwide. For more information, visit naturesbakery.com.

Sprinkles x Diamond Crystal Salt x Maple Hill

Bakery brand Sprinkles partnered with Maple Hill and Diamond Crystal Salt Co. to debut a limited edition cupcake: Chocolate Salted Pretzel Buttercream. The sweet treat is crafted with Maple Hill’s 100% grass-fed organic unsalted butter and Diamond Crystal’s kosher salt flakes. The new offering marks Sprinkle’s first time offering a brand collaboration cupcake nationwide via shipping on sprinkles.com.

Bulletproof

On the heels of its rebrand earlier this month, Bulletproof expanded its Enhanced Coffee lineup with Enlightener. The medium-dark roast blends 100% Arabica beans with L-theanine, Panax Ginseng and Ginkgo Biloba. For more information, visit bulletproof.com.