New Products: Breyers Goes Camping, IQBAR Teams With Chef Thomas Keller, FarmRich Does Breakfast

In this week’s notable new products gallery, Breyers freezes a classic summertime campfire treat, IQBAR partners with a Michelin-starred chef and FarmRich goes beyond appetizers with a new breakfast collection.

Klatch Coffee

Klatch Coffee is reviving its Aged Whiskey Reserve. Packaged in a glass bottle, the blend features Brazilian coffee beans aged with whiskey-soaked oak, resulting in notes of smoked wood complemented by sweet honey. Klatch Coffee Aged Whiskey Reserve is available for a limited time on the brand’s website and at select Klatch Coffee locations across Southern California with a SRP of $24.95 per 170-gram bottle. For more information, visit klatchcoffee.com.

Cravings

Cravings, the baking mix brand founded by TV personality Chrissy Teigen, has partnered with online retailer Thrive Market to launch Strawberry Mochi Pancake & Waffle Mix. The new offering is crafted with non-GMO, gluten-free ingredients and only requires the addition of eggs, butter and milk to make. Thrive Market will be the exclusive retailer for the product through June 8. For more information, visit cravingsbychrissyteigen.com.

Breyers x Hershey’s

Just in time for summer campfire season, Breyers has unveiled a collection of S’mores treats, including: Campfire Collection S’mores 48 oz. Tubs and Pints, Campfire Collection S’mores Bar and Campfire Collection Sandwich. All three products are crafted using Hershey’s Milk Chocolate. Breyers’ Campfire Collection is now available at major retailers nationwide. For more information, visit breyers.com/us/en/home.html.

Keebler

Ahead of the film’s upcoming release, Keebler is promoting “Superman” with the limited edition Keebler Superman Fudge Stripes. The cookies are drizzled with mixed-berry fudge and feature four unique designs that reflect the DC superhero, including the Superman S-Shield. The new treat is now available at retailers nationwide with a SRP of $4.80. For more information, visit keebler.com.

TWIX

Mar’s TWIX brand is capitalizing on consumer demand for nostalgia with the launch of TWIX Snickerdoodle, previewed earlier this month at the Sweets & Snacks Expo 2025. The new confection features a cinnamon sugar swirl of snickerdoodle-flavored caramel. TWIX Snickerdoodle is set to hit store shelves in July in Single (1.4 oz.) and Share (2.8 oz.) sizes. For more information, visit twix.com.

Little Spoon

Little Spoon has introduced Babyblends+, a line of six USDA Organic cold-pressed pouches designed to deliver nutrition for brain development (DHA, Choline), gut health and immune support (Vitamin C, Zinc) . Each pouch contains superfoods like avocado, spinach and sweet potato, and is free from added sugar. Pricing starts at $3.32 per pouch. For more information, visit littlespoon.com.

FarmRich

Frozen snacks and appetizers brand FarmRich has made its first foray into the breakfast set with the launch of Sausage Stuffed Biscuits (12 grams of protein), High Protein Cinnamon French Toast Sticks (13 grams of protein), Bacon Breakfast Roll-Ups (10 grams of protein) and Loaded Hash Brown Bites (7 grams of protein). The lineup is now available at select retailers nationwide. For more information, visit farmrich.com.

IQBAR

IQBAR has joined forces with Michelin-starred chef Thomas Keller to debut Salted Caramel Chip IQ Protein Bars. The new bar features toasted macadamia nuts with a salted caramel flavor alongside the five brain nutrients the brand is known for: magnesium, Lion’s mane, MCTs, flavonoids and Vitamin E. Salted Caramel Chip IQBAR is available on Amazon for $29.99 per 12-pack. For more information, visit eatiqbar.com.

Natural Grocers

As private label continues to proliferate, Natural Grocers has expanded its house brand cheese line with five new organic varieties: Havarti Cheese Cheddar Block ($6.49/8 oz.), Mild Cheddar Cheese Block ($6.49/8 oz.), Medium Cheddar Cheese Block ($6.49/8 oz.), Medium Cheddar Cheese Slices ($4.99/6 oz.) and Sharp Cheddar Cheese Shreds ($4.99/6 oz.). For more information, visit naturalgrocers.com.