November Community Calls: A Month of Data Insights
Get ready for our November Community Calls! This month, dive into data-driven promotion strategies, explore on-premise and off-premise trends for RTD alcohol, discover how women’s health trends are shaping the CPG landscape, understand the impact of ingredient trends and inflation on growth, and gain insights into the current state of brand investment. Our November calls are free and open to the public—just register in advance and mark your calendar.
To listen to Community Calls on-the-go, check out our Community Call Podcast, available on Spotify, Apple Podcasts, or your streaming platform of choice.
Upcoming Community Call Schedule:
SPINS – The Science of Smart Promotions: Using Data to Get Results
- Date: Thursday, November 7
- Time: 1:00 PM ET
- Guest: SPINS: Benji Fitts, Director of Customer Education
- Topic: Benji Fitts explains how to leverage data to design efficient promotions that boost velocity. We’ll explore how to fine-tune discount strategies, optimize timing and frequency, and use real-time insights to outperform competitors and turn promotions into sustainable growth
- Register Here
NIQ On Premise – RTD Alcohol: Find Your Best Opportunities On and Off the Shelf
- Date: Thursday, November 14
- Time: 1:00 PM ET
- Guests: NIQ On Premise Data Team
- Topic: Join us as the NIQ On Premise Data Team shares the latest insights on RTD alcohol trends. We’ll explore flavor preferences, form factor, and consumer spending data to guide emerging RTD brands toward their biggest opportunities. Find out what consumers want and how much they’re willing to pay in bars, restaurants, travel, and entertainment venues to help expand your on-premise market share.
- Register Here
Brightfield Group – Women’s Health Trends Are Driving CPG Sales—Is Your Product a Fit?
- Date: Tuesday, November 19
- Time: 2:00 PM ET
- Guest: Brightfield Group
- Topic: As women enter life stages marked by perimenopause and menopause, their health needs are driving demand for targeted foods, beverages, and supplements. The Brightfield Group, a social listening and consumer insights organization, joins this Community Call to share data and trends on the ingredients, products, and value propositions resonating with this consumer group. As the highest-spending age bracket, they seek support for hormone balance, energy, and mood—creating a prime opportunity for brands to innovate for this highly engaged, wellness-focused audience.
- Register Here
NIQ – How Ingredient Trends and Inflation are Fueling CPG Growth
- Date: Thursday, November 21
- Time: 1:00 PM ET
- Guest: NielsenIQ: Sherry Frey, VP of Total Wellness
- Topic: Sherry Frey, joins Community Call to discuss how ingredient trends and inflation are fueling growth in the CPG industry. She explains how rising costs are reshaping consumer priorities and explores how trending categories like seed oils, protein, and functional ingredients are driving sales as consumers become more selective with their spending.
- Register Here
The State of Brand Investment
- Date: Monday, November 25
- Time: 1:00 PM ET
- Guest: Jeff Klineman, Editor in Chief
- Topic: Our Editor in Chief, Jeff Klineman, joins us to talk about recent coverage of investment and M&A in food and beverage brands and what financial experts think might be in store for next year.
- Register Here
If you have ideas for future topics, feel free to send them our way! Please submit all questions, ideas and feedback via our Community Call form.
About Community Call
Community Call, presented by BevNET & Nosh, is a recurring series of meetings amongst food and beverage professionals. Each call will tackle a topic impacting the CPG industry, and create a platform for timely insights, expert advice and community discussion. These calls will take place multiple times a month and invite the entire community to participate.
About BevNET
BevNET.com is the leading food and beverage-oriented media company, producing a web site, podcasts, print magazine, and live conference series. BevNET’s mission is to offer, through products in a variety of media, the best, most comprehensive forum for news coverage, expertise, partnership and support for all members of the beverage community.
About Nosh
Through its website (Nosh.com) and conference events, Nosh covers the world of entrepreneurial packaged food companies and services. In addition to news coverage, Nosh provides new and growing food companies the tools and knowledge they need to enter the market and succeed. Nosh is a product of BevNET.com, Inc.
