New Products: Lay’s Global Flavors & Chosen Foods’ Pumpkin Spice Avocado Oil

In this week’s new products roundup, Pop-Tarts unveils its biggest product yet, Chia Smash launches a line of poppable PB&J bites, and Fishwife releases its new-and-improved Smoked Rainbow Trout after two years of R&D.

Fit Butters x PEBBLES

Fit Butters has expanded its portfolio of nut butters with the addition of Fruity PEBBLES and Cocoa PEBBLES Cashew Butters. Both flavors are made with coconut oil and contain 7 grams of protein per serving. Fit Butters x PEBBLES is available in-store at Publix, Hy-Vee and Lunds & Byerlys and via Amazon and TikTok Shop. For more information, visit fitbutters.com.

Pop-Tarts

Pop-Tarts has unveiled what is likely its biggest product launch yet –The Pop-Tarts Party Pastry, which feeds a whopping 73 people. Consumers can purchase the Strawberry Frosted behemoth on the brand’s website for $60. For more information, visit poptarts.com/en_US/home.html.

Chosen Foods

In anticipation of autumn, Chosen Foods is joining the pumpkin spice craze with the introduction of Pumpkin Spice Avocado Oil. The new offering is crafted in small batches and combines Chosen Foods’ 100% Pure Avocado Oil with a blend of spices including cinnamon, nutmeg, allspice and ginger. Chosen Foods’ Pumpkin Spice Avocado Oil is available exclusively on the brand’s website for $18.99 per 16.9 oz. bottle. For more information, visit chosenfoods.com.

Knorr

Knorr – which touts itself as the number one-selling rice mix in Mexico – has released a new Mexican Rice product lineup with three varieties: Mexican Rice Mexicana, Mexican Rice Tomate and Mexican Rice Blanco. Knorr Mexican Rice Mixes are now available for purchase in local Hispanic grocery stores. For more information, visit cookwithknorr.com/us/en/home.html.

Chia Smash

Superfood jam maker Chia Smash has unveiled its newest product line, Smash Bites. Offered in four flavors – Chocolate PB & Superfood Jam, Peanut Butter & Superfood Jam, Cashew Butter & Superfood Jam and Sunflower Butter & Superfood Jam – the protein-packed, poppable bites are now available at Whole Foods Market stores nationwide. For more information, visit chiasmash.com.

EQUII

Protein food tech startup EQUII launches its new line of boxed pasta, available in Mac & Cheese and Rigatoni varieties. The former has 19 grams of protein and 6 grams of fiber per serving while the latter has 28 grams of protein and 10 grams of fiber. For more information, visit equii.com.

Maruchan

Maruchan has added two new flavors to its Yakisoba line: Chili Cheese and Orange Chicken. The former features a blend of cheese, sour cream and beef while the latter has a savory sauce with hints of soy sauce, vinegar, garlic and mild chili. Both varieties will be available in-store and online starting this fall. For more information, visit maruchan.com.

Fishwife

Fishwife has released its new and improved Smoked Rainbow Trout that is described as caramelized on the outside and buttery and juicy on the inside. According to the brand, the new tin (Trout 2.0) is the result of two years of R&D from the Fishwife team and the support of dozens of taste testers. Fishwife’s Smoked Rainbow Trout is now available for purchase on the brand’s website for $33 per 3-pack. For more information, visit eatfishwife.com.

PopUp Bagels

PopUp Bagels teams up with Mondelez-owned Oreo to launch a new cream cheese flavor: Cookies and Cream Cheese. The sweet topping will debut exclusively at PopUp Bagels locations from August 14 to August 20. For more information, visit popupbagels.com.

Nebula Snacks

Sugar-free chocolate producer Nebula Snacks had introduced two new flavors to its lineup: P’Nut Butta and Minty Way. The former features roasted peanut butter and sea salt and the latter features a white chocolate cool mint core naturally colored with chlorella powder. The new additions are available for pre-order on the brand’s website for $39.99 per 4-pack of 2.5 oz. bags. For more information, visit nebulasnacks.com.

Siete

Siete has announced the launch of its latest Small Batch product, Chilito Chile Lime Seasoning. The new offering – which is made with red chiles, sea salt, ground dates and lime oil – is now available on the brand’s website for $16 per 2-pack of 4.3 oz. bottles. For more information, visit sietefoods.com.

Lay’s

Capitalizing on the rising consumer demand for global flavors, Lay’s has released its new Global Flavors lineup featuring Wavy Tzatziki, Masala and Honey Butter varieties. The flavors, inspired by tastes from Greece, India and Korea, will soon be available at retailers nationwide and on Snacks.com for a limited time. For more information, visit lays.com.

Copper Moon Coffee

Indiana-based family coffee roastery Copper Moon Coffee has announced the launch of its Brew-Over-Ice Coffee Pods in Classic Black and Cinnamon Chill blends. Both blends, which feature 100% Arabica coffee, are available for purchase on the brand’s website for $15 per box of 20 pods. For more information, visit coppermooncoffee.com.