New Products: Illy’s Regen Ag Coffee, Yellowstone’s Cowboy Cuisine
In this week’s notable new products roundup, Patagonia Provisions spices up its line of tinned fish products, Lenny & Larry’s introduces a protein-packed chocolate-covered wafer bar and Ruby Hibiscus Water collaborates with BjornQorn on a new snack.

BjornQorn x Ruby Hibiscus Water
Popcorn maker BjornQorn has partnered with beverage brand Ruby Hibiscus Water to launch a new salty, tangy flavor. The new popcorn offering is flavored with nutritional yeast, salt and, of course, hibiscus powder. Bjorn Ruby is currently available via the brand’s website for $36 per 6-pack of 3 oz. bags and will hit Whole Foods Market shelves in the Northeast beginning Nov. 15.

Foodstory x Yellowstone
Yeehaw! Foodstory Brands and Paramount Consumer Products have expanded the Yellowstone line of “elevated cowboy cuisine” with the addition of Yellowstone Breakfast Sausage and Bacon, Yellowstone Smoked Meats and Yellowstone Baked Beans. The smoked meats are refrigerated, fully-cooked heat-and-eat meats crafted by Old Hickory Smokehouse and include Shredded Brisket, Pulled Pork and Brisket Burnt Ends. The baked beans, produced by Nashville-based Vietti Foods, Inc., are available in two varieties: Baked Beans with Bacon and Beef and BBQ Baked Beans.

Patagonia Provisions
Patagonia Provisions, the food division of the Patagonia outdoor clothing and gear company, has unveiled its newest tinned fish products, Spicy Mussels and Spicy Anchovies. Cultivated off the coasts of Spain and Portugal, the escabeche-style mussels and anchovies feature chiles, cider vinegar and bell peppers. Both products are available at retailers nationwide for a SRP of $8 per 4.2 oz. tin.

Teton Waters Ranch
Teton Water Ranch has taken to Instagram to show off its revamped packaging, which traded out a white backdrop and simple cow illustration for a scenic mountainscape photo complete with a cow. The new packaging will be featured across the brand’s entire portfolio, which consists of beef or bison-based hot dogs, breakfast and dinner sausages.

Illy
In partnership with the Cerrado Coffee Growers Federation (Expocacer), Illy Caffè will distribute what it claims to be the world’s first coffee with a regenerative agriculture label. Named the Arabica Selection Brasile Cerrado Mineiro, the coffee features tasting notes of caramel and will be sold in 250g cans in both ground and grain formats.

Just Date
Just Date has expanded its line of date-based products with the launch of Organic Chocolate Dark Chocolate Chips. Made with upcycled organic dates, organic fair trade cocoa beans and organic fair trade cocoa butter, Just Date’s Chocolate Chips are available via the brand’s website for $21.99 per 2-pack of 8 oz. bags.

Clevr
Just in time for the onset of cooler weather, Clevr has unveiled its newest instant functional latte variety, the London Fog Superlatte. The new offering features ingredients such as black tea, bergamot, organic ashwagandha and lion’s mane extract. Clevr’s London Fog Superlatte can be purchased on the brand’s website for $28 per 14-serving bag.

Oat Haus
On the heels of its move into a new production facility, Oat Haus has introduced a new on-the-go format to its line of granola butters. The packets are currently offered in Original and Vanilla flavors and, though currently sold out, retail for $16.99 per 10-count box on the brand’s website.

Lenny & Larry’s
Lenny & Larry’s has expanded its lineup of plant-based, protein-packed treats with the introduction of its Dip’d Wafer Bar. Available in four flavors at launch – Peanut Butter Cup, Chocolate Mint Brownie, Caramel Macchiato and Maple French Toast – each bar packs 17 grams of protein and has 4 grams of fiber. Lenny & Larry’s Dip’d Wafer Bars are now available via the brand’s website for $24.99 per 12-pack.

A-Sha
AAPI-owned noodle brand A-Sha, known for its patented noodle recipe from Taiwan, has unveiled two new Sanrio-themed Pho Cup Noodles: My Melody Chicken Lemongrass and Kuromi Spicy Beef. Just in time for the holiday season, A-Sha also released several noodle packages including the Meteor Noodle Pantry Pack ($46.49), Hello Kitty Gift Boxes ($34.49), 12 Days of Noodles ($39.99) and Pho Cup Noodles ($22.49). The Hello Kitty Gift Boxes, launching just in time for the holiday season, feature festive Hello Kitty packaging and contain 10 packs of A-Sha’s most popular noodles, Mandarin Noodles (medium cut), with Sesame Paste and Original Soy sauces.