ORGANIC INDIA USA Announces Launch of Tulsi Sweet Rose, Assam Black Tea

Press Release Sep. 1, 2023 at 4:30 PM

BOULDER, Colo.— ORGANIC INDIA USA, an innovative global leader in providing organic products and true wellness solutions for healthy conscious living, announces the launch of Tulsi Sweet Rose, Assam Black Tea, the newest flavor in the best-selling tulsi tea line. Tulsi Sweet Rose, a signature floral favorite, is now paired with full-bodied Assam Black Tea, for a caffeinated morning ritual brimming with bioactive botanicals. Rose is prized for its heart opening and antioxidant benefits while Tulsi, known as the “queen of herbs,” is an Ayurvedic adaptogen revered for centuries for its stress-relieving, immune-supporting prowess.

Tulsi Sweet Rose, Assam Black Tea Benefits:

Antioxidant. Rose petals contain antioxidants that help fight free radicals and protect the cells from oxidative damage.
Energizing. Assam is the most caffeinated of all Black Teas, at nearly 17 mg of caffeine per cup, with a smoother effect that won’t cause coffee jitters.
Cognitive Clarity. This caffeinated tea is the perfect morning and midday companion to support wakefulness, productivity and focus, thanks to its brain-stimulating properties.
Fairtrade Assam Black Tea. Aromatic Assam Black Tea adds a deep malty & caramelly finish that supports heart and mind health.

“We are proud of our long-standing fair trade partnerships with more than 2,500 small family farmers in India, many of whom cultivate organic Tulsi as a direct result of working with Organic India,” explains Kat Wiranowski, Director of Marketing. “By working directly with farmers, who maintain ownership of their land and choose to continue to partner with us, we’ve been able to source high-quality organic and regeneratively grown herbs while contributing to the expansion of these practices. Cultivating Tulsi, along with other herbs, benefits farmers by helping to protect their land and livelihoods, while also benefiting local communities, global consumers and the planet.”

“Commonly referred to as Holy Basil, Tulsi has been revered in India for centuries for its power to promote balance throughout the entire body. Tulsi warms the circulatory system and respiratory tract, providing a soothing and nourishing quality; while simultaneously relieving daily stress thanks to its adaptogenic attributes,” explains herbalist and Organic India USA’s Director of Education, Emily Schaefgen. “When this potent adaptogen is combined with Organic and Fairtrade Assam Black Tea, it helps prevent the jitters and burnout usually associated with caffeine, while supporting sustained energy levels.”

Tulsi, is the foundation for all Organic India adaptogenic teas, including the most popular flavors; Tulsi Sweet Rose, Tulsi Sleep, Tulsi Ashwagandha, Tulsi Turmeric Ginger, and Tulsi Original, the first Tulsi tea on the market. In addition to a soothing blend of Tulsi varietals, the Tulsi teas feature celebrated Ayurvedic herbs such Turmeric, Moringa and Gotu Kola.

Launching nationwide the Tulsi Sweet Rose, Assam Black Tea has an MSRP of $5.69 for an 18-count box and will be on shelves in select natural grocery retailers, as well as Amazon and organicindiausa.com.

About ORGANIC INDIA

With a mission to be a trusted and innovative global leader in providing organic products and true wellness solutions for healthy conscious living, ORGANIC INDIA offers a full line of Tulsi-based teas, whole-herb supplements and innovative fiber products that are USDA Certified Organic, Non-GMO Project Verified, and vegan. Going beyond a sustainable approach, ORGANIC INDIA employs practices to aid in the regeneration of environmental, community and business ecosystems. Ingredients are sourced responsibly through partnerships with 2,232 small family farms across more than 10,000 acres, in 121 villages throughout India and exports its herbal products, manufactured in their LEED Platinum certified facility, to over 40 countries worldwide. ORGANIC INDIA, a certified B Corp, was named a 2018 and 2019 “Best for the World Overall” Honoree, a distinction awarded to the top 10% of all B Corporations and received an honorable mention from Fast Company’s 2021 World Changing Ideas. Most recently, ORGANIC INDIA was honored with “Best for the World Community”, elevating them to the top 5% of 4,000 Certified B Corporations.

For More Information:
https://organicindiausa.com/