SprintToSuccess S1E4: Packaging Design

Jul. 30, 2020 at 11:59 AM

You guessed it, we’re still sprinting and fortunately we’re being hydrated by Superfrau, literally. In our last episode you saw the beginnings of our creative process as we explored moodboards, logos, color palettes, and typography. But that was just the tip of the iceberg.

In this week's episode, you’ll see how we evolve our exploratory designs into the moment of truth - packaging, or as we like to think of it, the brand-in-hand. This is the moment where all the parts and pieces, from strategy to communication to competing at shelf, come together into an easy and understandable form for the consumer.

We explored two unique ways in and have shared our full concept presentation to Melissa with you to give you insights into how we turn the corner from strategy and visual territories to full blown brand and packaging. Tune in to see if you can guess the direction forward.