Three sales, marketing, and merchandising experts give market update snapshots on the status of brand development in the U.S. under the COVID crisis. Looking at Southern California, Texas, and New York Metro, as well as national chains, these experienced, in-market executives talk about how they’re dealing with a pandemic of varying regional levels of intensity, illuminating the retail environment for new brands and how things have changed under COVID.
Bill Sipper, Managing Partner, Cascadia Managing Brands
Erin Copple, Southwest Regional Manager, Green Spoon Sales
Robert Macias, Head Shark & Co-Founder, Relentless Trade Solutions
In this episode of Office Hours, Leaders from three leading incubation programs give strategic advice for brands on overcoming the kinds of obstacles they face as they grow.
This Office Hours deals with the strategic use of fractional executives, including ways to develop trust, keep communication top-of-mind, and thoughts on the transition of roles as companies grow.
This discussion centered on the state of financing options for growing food and beverage brands with guests Jessica Bates of Dwight Funding and Jeremy Triefenbach of Stage 1 Financial.
This Office Hours focuses on the ways that brand design has been influenced -- for good or ill -- by the tumultuous events of the past 8 months.
We discuss ways brands can identify their “hero SKU's” during a period when many companies are looking to reduce parts of their portfolios.