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Office Hours: Cut to Fit: Portfolio and SKU Management During Turbulent Times
In a discussion focusing on how brands can use data for innovation during tough times, Steven Hershberger, who consults with brands on portfolio and product innovation strategies, joins us for a conversation on ways brands can identify their “hero SKU's” during a period when many companies are looking to reduce, rather than grow, parts of their portfolios.
But SKU reductions don’t need to mean the end of innovation. Hershberger discusses the methods brands can use to identify other innovation opportunities in areas like price, packaging, production method, and even in terms of working with other products in a shopping basket.
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Office Hours: Incubators and the Plague Year: Lessons from Startup Classes During Turmoil
In this episode of Office Hours, Leaders from three leading incubation programs give strategic advice for brands on overcoming the kinds of obstacles they face as they grow.
Office Hours: Fractionals Lead to the Greater Whole
This Office Hours deals with the strategic use of fractional executives, including ways to develop trust, keep communication top-of-mind, and thoughts on the transition of roles as companies grow.
Office Hours: The State of Funding and Finances, March 2021
This discussion centered on the state of financing options for growing food and beverage brands with guests Jessica Bates of Dwight Funding and Jeremy Triefenbach of Stage 1 Financial.
Office Hours: Design Workshop - Current Trends in CPG Package Design
This Office Hours focuses on the ways that brand design has been influenced -- for good or ill -- by the tumultuous events of the past 8 months.
