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Office Hours: Cut to Fit: Portfolio and SKU Management During Turbulent Times

Oct. 20, 2020 at 2:28 PM


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In a discussion focusing on how brands can use data for innovation during tough times, Steven Hershberger, who consults with brands on portfolio and product innovation strategies, joins us for a conversation on ways brands can identify their “hero SKU's” during a period when many companies are looking to reduce, rather than grow, parts of their portfolios.

But SKU reductions don’t need to mean the end of innovation. Hershberger discusses the methods brands can use to identify other innovation opportunities in areas like price, packaging, production method, and even in terms of working with other products in a shopping basket.