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Launching and Growing in the Co-Op Channel with National Co+op Grocers
When brands are considering retail placement, they might overlook co-ops, but Heidi Traore, business development manager for National Co+op Grocers noted that they have “some of the most committed natural food shoppers in the industry.” Co-ops will likely help brands launch intros and create attractive promotions, along with having great everyday pricing, she added, and they often operate on behalf of the brands they sell, allowing brands an easy way to further their story to the customers who want to hear it most.
“Folks that shop at co-ops, they want to know you,” she said.
Additionally, co-ops can feature products before they hit the mainstream, noting kombucha and CBD as two examples of forward-thinking offerings that co-ops sold years before they hit major markets.
“If it’s trend forward, people will see that. They want to see what the next cool, unique, funky item at the co-op is.”
Learn more about NOSH Live, a two-day conference for the natural food industry, at noshlive.com
“Folks that shop at co-ops, they want to know you,” she said.
Additionally, co-ops can feature products before they hit the mainstream, noting kombucha and CBD as two examples of forward-thinking offerings that co-ops sold years before they hit major markets.
“If it’s trend forward, people will see that. They want to see what the next cool, unique, funky item at the co-op is.”
Learn more about NOSH Live, a two-day conference for the natural food industry, at noshlive.com
