Expo West: ROAR Turns Up the Volume After New Funding

Mar. 25, 2024 at 4:25 AM

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Hot off a $10 million funding round backed by Factory LLC, hydration beverage producer ROAR Organic is ramping up with new marketing efforts and brand partnerships targeting influencers, Pickleballers and more.

To learn more about how the 10-year-old startup brand is seizing the opportunity in hydration beverages to generate growth and reach new consumers, senior reporter Brad Avery sat down with ROAR CEO Bill Lange at Natural Products Expo West 2024 for a discussion covering the brand’s retail strength, expanding distribution and new innovations across RTD and powder lines.