Channel Lens: Brokers on the State of Retailing
Jun. 21, 2019 at 12:00 AM
A panel of brokers — TJ Varecka, principal, KMG Group;Tregg Brown, chief sales officer, Team Direct Management; Tracy Miedema, VP of innovation and brand development, Presence Marketing — took a look at the state of retail as natural products move into conventional channels.
Varecka said the mass channel “no longer has to be the last piece of the puzzle.” He said large retailers like Target are very easy to work with and provide omnichannel opportunity. Miedema added that they often work closely with brands on development, and that it’s often better when new companies are in their infancy and open to outside help. No matter where they launch, Miedema said the pursuit should be getting the product the fly off the shelf.
The broker panel also touched on the state of CBD in retail.
“Everyone is interested,” said Miedema. “Those who are jumping in have a higher risk tolerance.”
Learn more about NOSH Live, a two-day conference for the natural food industry, at noshlive.com