Top Feature
Planting Hope’s RightRice Deal Drives Mantra To “Do Better”
The Planting Hope Company acquired legume-based rice alternative brand RightRice from Betterer Foods for $7 million in an all-cash acquisition earlier this week. The deal places all of Betterer’s assets under the publicly traded company.
Misfit Foods Rebrands as Phil’s Finest in Quest to Move Beyond Juice Heritage
Blended meat brand Misfit Foods has a new name: Phil’s Finest. The new branding and packaging overhaul is designed to help the company move beyond its roots in the juice category, according to founder and CEO Phil Wong.
Distribution Roundup: Spudsy Brings Latest Launch To Whole Foods; Nib Mor Signs On With BJ’s
In this distribution roundup: Spudsy reaches Whole Foods with latest product launch, nib mor launches at BJ’s wholesale club stores, Brewpub Jerky enters Publix across the Southeast, Pan’s Mushroom Jerky signs on with Kroger and more.
Ventura Departs Beanfields to Lead Alter Eco
Trading savory for sweet, CPG executive Arnulfo Ventura announced today that he has left bean-based snack brand Beanfields to be CEO of sustainable snack brand Alter Eco. “I think we really have a chance to set the mark for what it means to be the regenerative snack company for the future,” Ventura told NOSH.
Kencko Closes $10 Million Round And Expands With Meal Offering
Plant-based nutrition platform kencko announced today the closing of a $10 million funding round that will help fuel the launch of a new line of hot meals. The round was led by existing investor Siddhi Capital with participation from new backers including Next View Ventures, Riverside Ventures, Silas Capital and Cheyenne Ventures, among others.
Athletic Greens Plans Global Expansion with $115M Funding Round [Updated]
Health and wellness ecommerce brand Athletic Greens announced today that it has raised $115 million in a funding round led by venture capital firm Alpha Wave Global, which also has investments in companies like Alibaba, Uber and Atai Life Sciences. The deal, which raises the powdered beverage maker’s valuation to over $1 billion, is expected… Read more »
Radi Returns to Rudi’s With Goals of Rebuilding
After seven years away, seasoned CPG executive Doug Radi is heading back to Rudi’s Organic Bakery, this time as the bakery brand’s CEO, where he’ll be tasked with rebuilding “significant momentum” for the brand.
RightRice Sold to The Planting Hope Company
Plant-based food and beverage company The Planting Hope Company has acquired Betterer Foods, the producer of legume-based rice alternative RightRice, for $7 million.
Blommer And DouxMatok Keep It Sweet With New Chocolate-flavored Chip Collaboration
Blommer Chocolate Company and food tech platform DouxMatok are promising consumers a chocolate-flavored chip with 50% less sugar, higher fiber, half the calories and the taste of real cane sugar through a new collaboration, the companies announced last week. The partnership marks Israel-based DouxMatok’s first major expansion into the U.S. market.
Chomps Plans to Expand Portfolio With $80M Raise, Says ‘No’ to Company’s Sale
Having just secured $80 million in funding from venture firm Stride Consumer, meat snack brand Chomps is planning to use the capital to broaden its product assortment and make a move into convenience retail, said CEO and co-founder Peter Maldonado today.


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