Top Feature

General Mills’ Q4 sales decline reflects the company’s struggles with lower volumes and retailer inventory reductions as well as a drop in demand among value-oriented shoppers.

Better-for-you bread is baking up to be big business. Today, Hero Bread announced the closing of a $21 million funding round co-led by Cleveland Avenue, DNS Capital and Composite Ventures.

Forty million Americans experience migraines. One Austin, Texas-based startup wants to help ease the pain by creating a new category of “trigger-free” foods.

New products, innovative brands and industry trends were showcased at the annual Summer Fancy Food Show hosted by the Specialty Food Association. Here’s a first look from Nosh.

In this distribution roundup: Mila goes nationwide with Whole Foods, Jackson’s expands to Walmart stores, Pasta Rummo launches at Sprouts and more.

In this week’s new products roundup, Digiorno teams up with Marvel to celebrate the upcoming release of “Deadpool & Wolverine,” Mavericks expands its snack portfolio with the introduction of sandwich crackers and Pilgrim’s hopes to “knock the boredom out of chicken.”

The Kroger Company surpassed analysts’ projections in reporting first-quarter sales of $45.3 billion, up from $45.2 billion the previous year, fueled by the better-than-expected performance of its grocery business and increased household penetration.

The Hispanic Marketing Council is using the term to refer to a superficial marketing approach that layers Latino elements onto products, campaigns, media or entertainment for the appearance of diversity.

On the CPG Week podcast, the team discusses BevNET Live Summer, the planned merger of BlueTriton and Primo Water as well as DayDayCook’s acquisition of Omsom.

Also in this issue: Ore-Ida’s Tot-Protecting Pants; Pilgrim’s New Look; FDA Issues Warning To Dollar Tree; CPI: Food Prices Rise; and Once Upon A Farm Partners with Angel City Football Club.