Top Feature
As Frozen Waffles Get Toasty, Superb Bakehouse Bets On Self-Manufacturing
Gluten-free frozen waffle brand Superb Bakehouse is scaling as it moves into a new 10,000 sq. ft. production facility.
As Hostess Recovers, J.M. Smucker Looks to Growth Brands to Drive Fiscal 2027
J.M. Smucker closed out fiscal 2026 with a strong fourth quarter, underscoring the progress of a multi-year effort to reshape its portfolio around faster-growing brands and categories.
Months After Danone Acquisition, Huel Debuts High-Protein Ramen
Huel Lite Hot and Savory Ramen is currently available only in the United Kingdom with a wider European launch planned for later this summer in four flavors
VMG Partners Backs Stars + Honey with $24M Growth Investment
Stars + Honey announced today its collagen protein bar business has locked in a $24 million minority growth equity investment from VMG Partners.
Second Nature Brands To Acquire Tillamook Country Smoker
Second Nature Brands is expanding into the meat snacks category with the acquisition of Tillamook Country Smoker from Insignia Capital Group and family shareholders.
Campbell’s Bets on At-Home Cooking, Rao’s Growth to Offset Snack Weakness
The Campbell’s Company CEO Mick Beekhuizen said the company is seeing encouraging signs in key areas, including sustained at-home cooking trends and growth for Rao’s.
Ingredion to Buy U.K. Competitor Tate & Lyle in $3.6B Deal
According to the Wall Street Journal, Ingredion will pay £5.95 (roughly $7.94) per share of Tate & Lyle, representing a 59% premium to the British company’s last closing price before the M&A discussions were disclosed in May.
Kindling Scales Retail Reach And Mission Through Target Partnership
Kindling Snacks rolled out its protein pretzels to Target stores nationwide with a new exclusive Peach Barbecue flavor and a multipack format designed for family-friendly snacking.
Why Morinaga Acquired My/Mochi – and What Comes Next
Morinaga’s acquisition of My/Mochi gives the company a ready-made vehicle in the fast-growing frozen snack category, as well as greater distribution muscle to scale its other brands.
Trek One Capital Picks up No Cow & Good Karma, BevNET Live Previews, ASMR Oreos & More
This week, we’re exploring the hottest launches from the recent Sweets & Snacks Expo, hydrating with freeze dried soup, and getting buzzed – around the globe. Hey, what more could you ask for?







