Research

GLP-1 drugs aren’t just changing how consumers eat – they’re reshaping how they engage with wellness overall, creating meaningful opportunities for packaged food brands.

National brands are losing the attention of younger shoppers, and new data suggests they are unlikely to get it back.

The new Dietary Guidelines direct consumers to “eat real food,” but it also could increase consumers’ annual grocery bill by 32%.

Challenger brands have accounted for the lion’s share of packaged food category growth for the past decade-plus, and last year was no exception.

SPINS acquired commerce intelligence and omnichannel orchestration platform MikMak this week, accelerating its capabilities for enabling and measuring consumer engagement throughout the shopping experience “across physical, digital, and agentic shelves.”

At Nosh Live 2025, SPINS senior director of brand strategy Kelli Howard aptly dubbed this the “Say/Do” dynamic, which separates the trends that consumers claim they’re paying attention to and the spending trends that is actually visible in retail sales data.

The large majority of consumers believe food companies rely on ultraprocessing methods to produce food and pad profit margins, but they place little trust in these entities to share accurate information about what they are selling.

SPINS today announced the debut of two new platforms for both CPG brands and retailers that will expand the market researcher’s capabilities into digital marketing and AI enablement.

The transition to regenerative agriculture is a slow-rolling movement but in the past few weeks there seems to have been an acceleration in scale-up efforts across the value chain.

The online grocery space is booming – up 27% year-over-year to reach $8.7 billion in total sales in May – but not all segments are performing at an equal pace.