Botanic Tonics Sets New Standard for Consumer Education with Industry-Leading Label Update
feel free CLASSIC label refresh reflects Botanic Tonics’ commitment to going further than the category requires—empowering consumers with clearer information and greater confidence at every step.
BROKEN ARROW, OK – April 29, 2026 – Botanic Tonics, the leader in kava-centric botanical supplements, today unveiled an updated label for its flagship tonic, feel free CLASSIC®. The new label reinforces Botanic Tonics’ commitment to transparency, consumer education, and responsible enjoyment.
Rooted in Responsibility
The new feel free CLASSIC label delivers clear, complete product information—including serving sizes, servings per container, and active ingredients—designed to be understood at a glance. Similar to voluntarily raising the age restriction on feel free CLASSIC to 21 years and older, the new label sets a higher benchmark for consumer-first product communications in the category.
Voluntarily exceeding industry standards, the updated label also includes:
- Enhanced front-and-back readability covering ingredients, usage directions, warning language, and a 21+ advisory
- Usage directions with serving lines
- A QR code linking directly to product information
Each enhancement reflects Botanic Tonics’ conviction that informed consumers are the foundation of a responsible, sustainable category.
Beyond Compliance: Raising the Bar for Consumer Clarity
“feel free CLASSIC’s new label is not a one-time effort: it’s part of our ongoing commitment to consumer education and transparency,” said Cameron Korehbandi, CEO of Botanic Tonics. “Compliance is the floor, not the ceiling. Consumer transparency is non-negotiable as we continue to set the standard for the entire category.”
Botanicals Backed by Tradition, Guided by Responsibility
Made with noble kava root and natural whole kratom leaf, feel free CLASSIC contains no synthetic active ingredients, no alcohol, and no chemical extracts. feel free CLASSIC delivers calm, focused energy that supports both productivity and well-being.
feel free CLASSIC is manufactured in the U.S. in an FDA-registered, cGMP-certified facility. Each batch undergoes multiple tests for active ingredient consistency and contaminant safety.
For more information about Botanic Tonics and its commitment to responsible consumption, please visit Botanic Tonics dot com.
###
About Botanic Tonics
Botanic Tonics is the leader in botanical supplements. Founded in 2020 and headquartered in Broken Arrow, Oklahoma, our feel free® product line harnesses the wisdom of ancient botanical traditions to support energy, focus, and mood. Our flagship product, feel free CLASSIC®, combines noble kava root and natural kratom leaf in a formulation that contains no synthetic ingredients, alcohol, or chemical extracts and is for responsible consumption, adults 21+. We deliver botanical pairings that deliver sustained, grounded energy without the jitters associated with artificial energy drinks in our newest innovation, Kava Maté. With more than 129 million servings sold, feel free CLASSIC® maintains the strongest safety record of any kratom product on the market, backed by government testing, gold-standard clinical trials, and expert medical review. Botanic Tonics’ products are manufactured in an FDA-registered, cGMP-certified facility and undergo multiple tests for consistency and safety. Botanic Tonics continues to lead the energy and supplement category in education and transparency through extensive consumer education.
Disclaimer Warning
feel free CLASSIC contains natural kratom leaf which, like caffeine and alcohol, can be habit-forming and harmful if consumed irresponsibly. Avoid if you have a history of substance abuse. When consumed as recommended, feel free CLASSIC has not been shown to cause any serious physical or social harm. The level of addiction risk is lower than nicotine and alcohol.
Caution: Not for consumption by or sale to persons under the age of 21. May interact with certain medications: consult a licensed, qualified healthcare professional before use. Do not consume with excessive alcohol. This product is not intended for those who are sensitive to the active ingredients or women who are pregnant, nursing, or trying to become pregnant.
To learn more, visit our Consumer Education page at Botanic Tonics dot com.
For More Information:
Learn More
Stay Informed, Stay Competitive
Unlock the articles, expert interviews, and data reports that power the food and beverage industry. Join our community and stay ahead with exclusive insights from BevNET and Nosh.
Explore the Nombase CPG Database
Head to Nombase to learn more about the tagged companies and their offerings.















