Protein
Featured Protein Content
Protein Snacks: Saturated Trend or Hormonal Health Revolution? – Brightfield Group Q3 2025
With 35% of U.S. consumers actively seeking high-protein claims and 26% having bought a refrigerated protein or snack bar in the past three months, demand for protein snacks remains strong. Insiders can full the full report, curated especially for Nosh.
Junkless Is ‘Ready For Anything’ As It Platforms Into Protein
Two years since it was acquired by Mike Repole’s PE firm Impact Capital, JUNKLESS is expanding into a new category, protein bars.
Daring Foods Acquired by v2food With Ajinomoto Investment
Plant-based poultry producer Daring Foods has been acquired by Australian alt-protein company v2food, with backing by Ajinomoto Co, Inc. Financial terms of the transaction were not disclosed. Jeff Gendelman, CEO of Daring Foods, told Nosh the partnership will leverage the scale and frozen food expertise of Ajinomoto and the proprietary protein technology of v2food, bringing the brand into new protein formats and meal occasions across retail and foodservice channels.
Additional Content
America’s #1 Tofu Brand Introduces Chipotle TofuBaked
Nasoya, the nation’s leading tofu brand, is enhancing its existing line of organic, marinated, fully cooked and ready-to-eat TofuBaked with a new Chipotle flavor. According to flavor forecasters, smoked spices like chipotle are in high demand as proven on restaurant menus, supermarket shelves and in home kitchens.
Sunbelt Bakery Introduces New Protein Delights Bars
Sunbelt Bakery, maker of delicious granola snacks with no preservatives or high fructose corn syrup, is launching its new line of protein bars that feature a rich, indulgent taste.

