Product Launch
Featured Product Launch Content
Nutrient-Dense Micro Meals, Small Indulgent Bites Fuel New Innovation
As consumers continue to demand nutrient-dense offerings and Americans increasingly take up use of GLP-1 drugs, broad-scale innovation tides across meals and snacks seem to be heading in a singular direction.
Deep Indian Kitchen Creators Debut New Thai Inspired Platform
Tem Toa is a new Thai-inspired frozen food brand launched by Deep Indian Kitchen and marks the creation of its new brand platform, Deep Brands.
NotCo Evolves CPG ‘Pain’ Into AI R&D Engine
NotCo’s “rollercoaster of evolution” has landed it at a point where its initial mission – to be the industry’s “AI-powered R&D engine” – is beginning to take shape.
Additional Content
Ripi Expands To Whole Foods With Exclusive Flavor
Emerging frozen stuffed pasta player Ripi marked its largest retail rollout to date, expanding the brand to Whole Foods Market stores with a new exclusive flavor.
She’s The Sauce Makes Retail Debut at Pop Up Grocer; Unveils Improved Formula
Protein- and fiber-filled condiment brand She’s the Sauce is making its retail debut with Pop Up Grocer as part of a three-month rotation.
BUFFS Is Betting on Grass-fed Beef Puffs to Reimagine Meat Snacks
Meat snacks have long been dominated by strips, sticks and jerky, but for beef puff snack BUFFS, that’s even more reason to innovate.
New Products: Collabs from Club Crackers and Like Air, Jumex Does Candy
In this week’s notable new products roundup, puffcorn brand LikeAir teams up with coffee company Copper Cow Coffee, KIND introduces Protein Max Granola and Jumex ventures into the candy aisle.
The Fruit Snack Category Is About To Get Its Protein Moment
Innovation firm Foodberry announced a strategic partnership with snackable cheese and kid pouch expert Bel Group this week, parent to brands like Laughing Cow and GoGo SqueeZ.
Magic Spoon Debuts Protein Pastries at Target
Magic Spoon is again expanding beyond the cereal bowl, launching a new line of Protein Pastries at Target.
Lifeway To Launch Kefir Butter, Eyes Record Sales on GLP-1 Tailwinds
On the back of rising consumer demand for probiotic foods and expanded distribution partnerships with mainstream retailers, Lifeway Foods is projecting record growth for fiscal 2025.
Field Trip Snacks Launches Bar Brand; Perfect Bar Going Nut-Free
At Winter FancyFaire, protein brands gave insight into how they are expanding their addressable consumer base in the bar category.
Rachel Mansfield Launches Kids Snack Brand
Investor, food blogger and cookbook writer Rachel Mansfield is now adding snack brand founder to her list of titles with the launch of clean-label snack brand cadootz!
New Products: Righteous Felon’s Honey Heist BBQ, Ritz Does Sweet and Salty
In this week’s notable new products roundup, Barebells takes inspiration from a lunchbox staple for its newest protein bar flavor, Ritz taps into the sweet-and-salty trend, and ActivatedYou unveils a mushroom-infused instant coffee.