Product Launch
Featured Product Launch Content
Campbell’s Taps Banza for First Gluten-Free Condensed Chicken Noodle Soup
The Campbell’s Company is expanding its reach in the growing gluten-free category through a new partnership with Banza, marking the first time it has launched a gluten-free version of its condensed chicken noodle soup.
Magic Spoon Extends into Oatmeal, Furthering Efforts to Build a Better Breakfast Aisle
Nostalgia-inspired better-for-you breakfast and snack products maker Magic Spoon is betting that the oatmeal category is ready for the same overhaul it brought to the cereal aisle several years ago.
![[Exclusive] Elavi Goes National with Whole Foods Market; Launches Exclusive SKU](https://d2azl42aua8mom.cloudfront.net/wp-content/uploads/2026/05/28110626/Elavi-970-150x150.png)
[Exclusive] Elavi Goes National with Whole Foods Market; Launches Exclusive SKU
Elavi is expanding nationwide at Whole Foods Market, less than a year after landing its high-protein, gluten-free, vegan brownies in select regions of the natural retailer.
Additional Content
Seth Rogen’s Houseplant Bringing ‘Contemporary Cannabis Culture’ To Coffee Via Cometeer Collaboration
Seth Rogen is the latest Hollywood name looking to be a part of your morning cup with Houseplant Coffee, a collaborative venture announced this morning between the actor’s Houseplant brand and frozen coffee capsule platform Cometeer.
New Products: Savory Granola, Hot Girl Pickles & Influencer-Approved Chocolate
In this week’s notable new products roundup, Elmhurst 1925 announces the release of its first food product, Streusli brings its granola into new eating occasions and Good Girl Snacks releases Hot Girl Pickles.
Once Upon a Farm Ventures into Dairy With Launch of A2/A2 Whole Milk Shakes
With this week’s launch of A2/A2 Whole Milk Shakes, children’s fresh food brand Once Upon a Farm is seeking to fill a gap for no-added-sugar dairy-based pouches targeted at young consumers.
Tom’s Perfect 10 Pushes Deeper into Retail With Whole Foods Debut
Tom’s Perfect 10 is shifting its focus towards brick-and-mortar retail expansion this year, beginning with today’s launch in Whole Foods Market stores across the New York tri-state area.
New Products: Smallhold’s Mushroom Pesto and Tonnino’s Kids Yellowfin Tuna
In this week’s notable new products roundup, Smallhold hits independent store shelves with its Mushroom Pesto, Sleep Walk Chocolateria teams up with restauranter Rick Bayless and EQUII grows its portfolio of protein-boosted breads.
MingsBings Broadens Portfolio to Sell Meat-Based Products, Citing Slower Uptake of Alt-Meat
Moving outside the vegan space for the first time, frozen food brand MingsBings is adding four meat-based varieties to its lineup this week in a bid to broaden its consumer audience.
New Products: Daily Harvest’s GF Pastas & Acid League’s Shortcut Sauces
In this week’s new products roundup, Magnolia Bakery teams up with Incredibles to create an “intoxicating” line of chocolate bars, Acid League gives consumers Shortcuts in the kitchen and MyMochi jumps on the pickle-flavored product trend.
The NOSH Podcast: Risks vs Rewards: Rezoning The Blue Zones For CPG
On this week’s show, the NOSH team ponders Eminem’s new CPG venture, Mom’s Spaghetti, and discusses why yet another cannabis company is switching focus to the hemp-derived THC market. We hear from Blue Zones Kitchen, to learn how the team translated a two decade-old diet and lifestyle into a new frozen CPG food line.
New Products: Fly By Jing’s Chengdu Crunch, NotCo’s Collab With Yellowbird
In this week’s notable new products roundup, Bubbies announces the return of three seasonal flavors, NotCo teams up with hot sauce maker YellowBird and Loisa grows its Sofrito line.
New Products: Illy’s Regen Ag Coffee, Yellowstone’s Cowboy Cuisine
In this week’s notable new products roundup, Patagonia Provisions spices up its line of tinned fish products, Lenny & Larry’s introduces a protein-packed chocolate-covered wafer bar and Ruby Hibiscus Water collaborates with Bjorn Corn on a new snack.