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Target Taps Celebrity Chef For Good & Gather Collab
Target is expanding its Good & Gather store brand with help from celebrity chef Roy Choi and his signature Korean-American flavors.
WILDE Opens New Facility to Fuel Broader Snack Ambitions
WILDE Brands, known for its chips made with chicken breast, egg whites and bone broth, is hatching a plan to create a much broader protein snacking platform.
Harken Sweets Scores Major Kroger Expansion Backed by Selva Ventures
Harken Sweets, armed with new capital from Selva Ventures, is readying a major retail expansion with Kroger, adding roughly 2,000 doors and bringing its total retail footprint to around 7,500 stores.
Additional Content
Guillermo’s Salsa Celebrity Founder Shares Brand Ambitions
Late-night television personality Guillermo Rodriguez showed off his new namesake salsa brand at Natural Products Expo West.
General Mills Revives La Tiara Brand
General Mills has revived the La Tiara line of thin, crispy corn taco shells and taco seasonings, bringing more than 100 jobs to the Kansas City area, where the brand originated.
Pepsi Enters Meat Sticks With Standalone Brand
PepsiCo has thrown its hat into the booming meat snack category with its first standalone beef stick brand, Good Warrior.
Reviews: Quinn Filled Pretzel Sticks and KrackCorn
The Nosh team reviews Quinn Filled Pretzel Sticks and KrackCorn caramel popcorn.
Collagen Rides Functional ‘Hype-Train’ Into Food Concepts
Collagen was seen in multiple food concepts at Expo West this year, demonstrating it was still in demand as a functional ingredient.
Hidden Veggies Pop Up In Breakfast Launches at Expo West
While protein-packed breakfast items flooded the show floor at Natural Products Expo West, a quieter trend was hiding in plain sight: vegetables. A handful of brands at the show debuted morning staples – from pancakes to toaster pastries to oat bars – that sneak produce into the first meal of the day.
Bachan’s Partners With Top Ramen, SPAM on Limited Launches
Recently acquired Japanese-style condiment brand Bachan’s has partnered with two legacy companies with deep roots in Asian cuisine for a pair of special releases.
Tangy, Tart and Fermented Flavors Pop at Expo West
Tart, tangy and unapologetically sour flavors abounded at Natural Products Expo West, where exhibiting companies leaned into puckery profiles and fermented twists across a number of categories.
Smul Enters Functional Drinks, Heat-And-Eat Meals
South African plant-based nutrition brand Smul is adding four RTD functional drink lines and heat-and-eat meals to its portfolio.
David Protein Teases Ice Cream Launch at Expo West
Attendees at Natural Products Expo West spotted white box trucks encircling the Anaheim Convention Center on Tuesday featuring the protein bar purveyor’s branding and a cartoonishly muscular cow alongside an image of an ice cream pint and its nutritional highlights: 30 grams of protein, 260 calories and 2 grams of sugar. (Unclear if that’s for the pint or one serving.)












