Marketing
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Featured Marketing Content
What The New Non-UPF Verified Standard Means for Brands
The Food Integrity Collective (FIC) officially released its version one standard for the new Non-UPF Verified program today, allowing the industry to understand what guardrails may steer the future of the food system and how brands can comply.
TikTok and Tariffs Stoke Supply Chain Tension
Between TikTok’s influence, tariff impacts and the MAHA movement, innovating across the CPG landscape is more complex than ever. We spoke with a range of stakeholders during SupplySide Global to see how they are navigating ever-changing demands and constraints.
Laoban Tests New Growth Recipe With Bachan’s Collaboration
Asian frozen food brand Laoban teamed up with Japanese BBQ sauce slinger Bachan’s for its first-ever collaborative product launch, a limited-edition iteration of its newly-launched Taiwanese Popcorn Chicken.
Additional Content
Brainiac Foods Partners With CVS To Step Into Supplements
Brainiac Foods is bringing cognitive-health awareness to every generation of the family unit through an expanded portfolio of snacking products as well as a new line of daily supplements set to launch in CVS next month.
BelliWelli Moves Beyond Its Backyard With D2C Intel
Gut-friendly snackbar brand BelliWelli is making its first major foray into retail with a national rollout at Sprouts this week after primarily selling its probiotic, low FODMAP-certified snack bars direct-to-consumer sales for the past year.
Notable New Products: Unicorn Birthday Cake Cashews & Cinnamon Roll Seasoning
This week’s roundup of new products saw brands venturing into new categories, creating better-for-you sweet treats and getting a head start on winter seasonals.
Notable New Products: Vertically Farmed Salad Kits & Veggie-Coated Chicken Nuggets
This week’s roundup of notable new products brings vertically-farmed salad kits, veggie-coated chicken nuggets and a new look for one of Ben & Jerry’s popular flavors.
Jupiter Creates Social Commerce Opportunities for CPG, Turns Influencers’ Content into Shoppable Recipes
Jupiter, a “creator-first” recipe and grocery shopping platform launching this week, believes it can serve as the catalyst for social media food influencers to turn their content into shoppable recipes for at-home cooks nationwide.
News Roundup: Brazi Bites Launches Latino Entrepreneur Accelerator; PepsiCo and ADM Team Up On Regenerative Ag
In this week’s roundup: Brazi Bites launches an accelerator programs for Latino business owners, PepsiCo and ADM team up on a new regenerative agriculture initiative, Kroger consolidates its low-price private label lines and Barkley acquires Smiths Agency.
What’s Driving Consumer Interest In Better-For-You Snacks
Food companies and makers are finding varied success marketing functional ingredients and wellness-oriented products to consumers shopping in the better-for-you snacks and sweets categories.
Perfect Day Helps Nestlé Build Animal-Free Dairy Beverage
Nestlé’s U.S. R&D Accelerator has partnered with animal-free dairy company Perfect Day to launch an alternative dairy “novel product” that will pilot in the U.S. market later this year.
Notable New Products: Batter Bites & Chocolate Dipped Crispy Treats
This week’s roundup of notable new products brings better-for-you iterations of classic childhood treats, innovative allergy-friendly products and new collaborations like Siete Foods and Nixta.
Blended Meat Products Hunt for the Best Marketing Approach
Meat companies are making blended meat and vegetable burgers and sausages catering to the flexitarian lifestyle but the success of the niche category depends a lot on how brands strategize their marketing to health and sustainability-minded consumers.