Marketing
Draw inspiration for your next natural food marketing campaign, understand the thought process behind a major rebrand and stay informed on the latest natural food products and trends hitting the market. In a competitive marketplace, natural food companies are standing out with their marketing and innovation strategies.
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Featured Marketing Content
What The New Non-UPF Verified Standard Means for Brands
The Food Integrity Collective (FIC) officially released its version one standard for the new Non-UPF Verified program today, allowing the industry to understand what guardrails may steer the future of the food system and how brands can comply.
TikTok and Tariffs Stoke Supply Chain Tension
Between TikTok’s influence, tariff impacts and the MAHA movement, innovating across the CPG landscape is more complex than ever. We spoke with a range of stakeholders during SupplySide Global to see how they are navigating ever-changing demands and constraints.
Laoban Tests New Growth Recipe With Bachan’s Collaboration
Asian frozen food brand Laoban teamed up with Japanese BBQ sauce slinger Bachan’s for its first-ever collaborative product launch, a limited-edition iteration of its newly-launched Taiwanese Popcorn Chicken.
Additional Content
Hershey’s Eyes ‘New Snacking Occasions’ With Ocean Spray Product Partnership
Hershey’s expansion of its snacking business continues with today’s announcement of a new line of chocolate-dipped cranberry bites created in partnership with new Ocean Spray.
Target Takes Ten Brands for Accelerator Cohort
Target announced its Takeoff Food and Beverage Accelerator program class of 2023. The mentorship program will help 10 emerging food and beverage brands successfully improve branding and marketing strategies.
Moving into Meals, Omsom Takes a ‘Saucy’ Approach to Instant Noodles
Omsom is taking its unique branding approach to the quick-ready meal category with a 4-SKU line of Saucy Noodles, marking the brand’s first major line extension since the company hit the market in May 2020.
Coca-Cola Licenses Minute Maid, Simply Brands To Sell Fresh Fruit
The Coca-Cola Company has licensed its Simply and Minute Maid brands to distribute fresh grapes and citrus fruit marking the first time the beverage maker has partnered with a fresh produce company.
Notable New Products: HelloFresh Teams Up with Marvel, Siggi’s Kicks of Summer Early
In this week’s notable new products roundup, HelloFresh teams up with Marvel to create hero-inspired meal kits, Banza expands its mac & cheese offerings and Siggi’s celebrates summer early with the rerelease of its seasonal Guava flavor.
Olyra Banks $4M To Grow Breakfast Biscuit Category
Greek biscuit maker Olyra Foods closed a $4 million Series A funding round in late February to help the brand grow its marketing team and continue to expand its retail presence in the breakfast category.
Rob’s Backstage Popcorn Raises $7M, Spins Out As Stand Alone Brand
Celebrity-backed Rob’s Backstage Popcorn announced the closing of a $7 million funding round today led by the VC firm of DJ and music producer Kygo, known as the Palm Tree Crew.
Notable New Products: Confetti Birthday Cake Yogurt & Better-for-You Glazed Donut Holes
In this week’s notable new products roundup, Chobani creates better-for-you iterations of classic desserts, DEUX enters the breakfast category with new donut holes and Beech-Nut takes inspiration from the Jurassic era.
Expo West 2023 Rebrand Gallery: Harmony, Four Sigmatic and Eclipse Unveil Fresh New Looks
Though Expo West is a popular launch platform for new products, the show also serves as a viewing ground for companies’ rebrands and packaging refreshes existing products and formats. Check out this gallery to see the new looks from brands including Eclipse Foods, Maria & Ricardo’s and Four Sigmatic, among others.
Report: Alt-Protein Must Fine Tune Marketing, Innovation To Go Mainstream
While scale may be a near-term limitation to the success of alt-proteins, marketing to mainstream consumers remains the category’s most significant roadblock to achieving the its stated missions.