Marketing

As digital tools help to democratize ecommerce for brands both large and small, why can’t influencer marketing be part of that conversation, too? That’s the question being posed by minisocial.

Tom’s Perfect 10 is shifting its focus towards brick-and-mortar retail expansion this year, beginning with today’s launch in Whole Foods Market stores across the New York tri-state area.

IQBAR is rolling out new packaging across all three product lines next week that will bring simplified nutrition claims and see the adoption of a new tagline: “For Smart Mouths.”

Working with chefs and incorporating food trends has become a common marketing tactic for CPG brands, but that’s very different from building your brand as an outgrowth of your restaurant business – and bringing that company’s cooking mindset to its products. For Dario Wolos, however, there was no other option.

In this week’s notable new products roundup, Smallhold hits independent store shelves with its Mushroom Pesto, Sleep Walk Chocolateria teams up with restauranter Rick Bayless and EQUII grows its portfolio of protein-boosted breads.

During the first day of NOSH Live Winter 2023, a cohort of individuals reflected on the leadership and mindset shifts as well as differences to strategy building that guided them from the world of big CPG into new endeavors within emerging brands.

Quinn Snacks is discontinuing its microwave popcorn SKUs in favor of focusing exclusively on its higher-margin pretzel products.

The long term impact of GLP-1 drugs on consumer behavior remains to be seen but many CPG food and beverage companies are already preparing.

Plenty of CPG brands also supply foodservice operators in the U.S., but in Mexico, that ecosystem has been deeply ingrained for decades. It’s that relationship that Tacombi has set out to modernize in the U.S.

Moving outside the vegan space for the first time, frozen food brand MingsBings is adding four meat-based varieties to its lineup this week in a bid to broaden its consumer audience.