Marketing
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Featured Marketing Content
What The New Non-UPF Verified Standard Means for Brands
The Food Integrity Collective (FIC) officially released its version one standard for the new Non-UPF Verified program today, allowing the industry to understand what guardrails may steer the future of the food system and how brands can comply.
TikTok and Tariffs Stoke Supply Chain Tension
Between TikTok’s influence, tariff impacts and the MAHA movement, innovating across the CPG landscape is more complex than ever. We spoke with a range of stakeholders during SupplySide Global to see how they are navigating ever-changing demands and constraints.
Laoban Tests New Growth Recipe With Bachan’s Collaboration
Asian frozen food brand Laoban teamed up with Japanese BBQ sauce slinger Bachan’s for its first-ever collaborative product launch, a limited-edition iteration of its newly-launched Taiwanese Popcorn Chicken.
Additional Content
Notable New Products: Avocado Toast Chocolate Bars & Organic Protein Oats
In this week’s notable new products gallery, Veggies Made Great expands its frozen snack collection with the addition of Blondie Bites, Fishwife launches two new sardine flavors that have been two years in the making and Compartes brings back a unique twist on one of the trendiest foods in America.
Notable New Products: Toy Story Snack Puffs & Jalapeño-Infused Agave
In this week’s notable new products roundup, Lesser Evil goes to infinity and beyond through a new partnership with Toy Story, Sauz seeks to usher in a new generation of pasta sauce options and Second Nature launches a set of globally-inspired trail mix.
Kraft Heinz Taking Philadelphia Plant-Based Spreads Nationwide
Following a limited test, Kraft Heinz is starting the nationwide rollout of its first Philadelphia brand plant-based spread in Original, Strawberry and Chive & Onion varieties.
Distribution: Pasta Rummo Goes National With Whole Foods Market; Real Good Foods Lands in Publix
Pasta Rummo, which touts itself as the first pasta worldwide with a third-party “al dente” certification, has gone national with Whole Foods Market. Consumers can now find the brand’s 11 classic and gluten-free pastas at the retailer, including its Shells and Mezzi Rigatoni, which are exclusive to WFM through the end of this year.
Notable New Products: IPA Mac & Cheese and Frozen Greek Yogurt Pints
In this week’s notable new products roundup, Goodles celebrates National IPA Day with a new flavor launch, One Stripe Chai Co. introduces its first coffee product and Confetti Snacks unveils new mandarin orange “chips.”
Notable New Products: Block Party Coffee & Everything Bagel Dip
In this week’s roundup of notable new products, Partners Coffee releases its first summer blend, Brightland teams up with A Dozen Cousins to launch a seasoning sauce designed for summer grilling and BelliWelli expands its lineup of gut-friendly snack bars.
Notable New Products: S’mores Protein Cereal & 1-Step Frappés
In this week’s notable new products roundup, Blender Bites launches its new 1-Step Frappé innovation, Rao’s announces a pop-up in Chicago showcasing five new SKUs and Three Wishes takes inspiration from a classic fireside treat to create its newest flavor.
Sweets & Snacks 2023: The Latest Innovations from ChocXO, Endangered Species, Joyride and More
The aisles of the Sweets & Snacks Expo 2023 were packed with a wide array of new innovations from both new and existing brands. With 16,000 expected attendees, 2023 marked the last year the show will be held in Chicago, instead rotating between Indianapolis and Las Vegas moving forward.
Return of the Mac: 8 Myles Rebrands, Puts Comfort Food First
Fresh from raising seven-figures for its line of frozen clean-ingredient mac and cheese, 8 Myles has rebranded to Myles Comfort Foods and relaunched its flagship product with a new look and new SKUs.
Notable New Products: Velveeta-infused White Chocolate Truffles & Moo Point Coffee
In this week’s notable new products roundup, Compartes teams up with Velveeta for a unique collaboration, Central Perk rolls out new FRIENDS-themed coffee blends and RXBAR grows its morning and mini offerings.