Marketing
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Featured Marketing Content
Deep Indian Kitchen Creators Debut New Thai Inspired Platform
Tem Toa is a new Thai-inspired frozen food brand launched by Deep Indian Kitchen and marks the creation of its new brand platform, Deep Brands.
Marketing: Khloud Teams Up With Hot Girl Pickles For Galentine’s Day
Khloé Kardashian’s better-for-you snack brand Khloud is tapping into the dill pickle flavor craze with its latest addition; Factor and Perfect Snacks tap Olympic athletes.
Impossible Foods, EQUII Partner Up
Plant-based meat maker Impossible Foods is partnering with high-protein, low-carb food tech company EQUII in a strategic partnership will expand the company’s innovation portfolio.
Additional Content
A Bite With…The Coconut Cult CEO Ari Raz
Now that The Coconut Cult has fully rolled out its refreshed packaging design, CEO Ari Raz talked with Nosh about positioning the plant-based yogurt for future success and how clear messaging is a big part of its growth strategy.
Jesse & Ben’s Take Aim At ‘Big Potato’
Jesse & Ben’s aims to challenge category incumbents by leading with a deep connection to the people behind the brand and utilizing better-for-the-planet and -people ingredients.
New Products: Pumpkin Seasonals Abound; Bachan’s Unveils First Category Expansion
In this week’s new products roundup, Bachan’s makes its first foray into the dipping sauce category, GOOD GOOD introduces what it claims to be the first no-added-sugar vegan lemon curd, and Wheaties honors tennis star Coco Gauff ahead of this year’s U.S. Open.
Growing Goodles: Deluxe Line Launch Set To Double Consumer Base
Goodles is turning the box on its head once again and looking to shake out a notch more of nostalgia for a new consumer group.
Inside Kencko’s Product Line Evolution After First Year In Retail
Smoothie powder producer Kencko is taking its freeze-drying expertise to a new aisles. The New York-based company recently introduced a new line of Iced Lattes and more as it marks it first year in retail.
New Products: Lay’s Global Flavors & Chosen Foods’ Pumpkin Spice Avocado Oil
In this week’s new products roundup, Pop-Tarts unveils its biggest product yet, Chia Smash launches a line of poppable PB&J bites, and Fishwife releases its new-and-improved Smoked Rainbow Trout after two years of R&D.
Plonts Bets on Microbes to Crack the Code on [Stinky] Plant-Based Cheese
Dairy cheese stinks, literally. Plant-based cheese (typically) doesn’t. That’s why category newcomer Plonts is seeking to crack the code by using microbes to achieve crowd-appealing taste, texture and smell.
Insider Daily Briefing: Profitable Performance & Purpose-based Product Positions
Also in this edition: Oats Overnight soaks up $35 million, Siddhi closes on $135 million Fund II, details from Sprouts’ earnings and how Above Food is building on regenerative ingredients.
New Products: Tantos’ Puffed Pasta Chips & Juicy Marbles’ Reformulated Plant-Based Ribs
In this week’s new products roundup, Ready. Set. Food! teams up with beloved children’s TV character Daniel Tiger to launch a line of puree pouches, Juice Generation makes its first foray into the gelato category and Bubbies unveils a TEA-riffic new flavor.
Why LOVO Chocolate Markets Plant-based Milk Varietals, Swiss Origin
LOVO Chocolate has honed a unique position in the milk chocolate set and is aiming to “punch out” a new arena that embraces the flavor profiles of plant milks.




